These days if you have a conversation you seem to become part of a community (which enrages my friend George Parker, among others) but a pretty obvious community is Cosplay, people who like dressing up in outlandish costumers together. And ...
Read More »IKEA and Thjnk pull off billboard conjuring trick
Digital out of home has been the next/current big thing for years now but often it fails to deliver the (lavish) promises made for it. But here’s an ingenious use of a small space for IKEA from German agency Thjnk, ...
Read More »New Mother campaign lights up IKEA
Making light bulbs interesting is a tricky task but Mother in London has made a pretty decent stab at it with this effort for IKEA. The bad news is that IKEA will only sell the supposedly energy-saving LED thingies from ...
Read More »Most brands are pants says new Havas survey but the best ones, like IKEA, help you and your friends
Only a fifth of all the brands out there make a meaningful difference to our lives according to new research from Havas – and most people would happily do without 70 per cent of them (over 90 per cent of ...
Read More »Andy Law picks his Desert Island Ads
Andy Law is chairman of innovation consultancy Fearlessly Frank. Prior to joining FF he helped to found some of London’s better creative agencies including St Luke’s and The Law Firm. Here’s his choice of, mostly, ads. Asked to pick my ...
Read More »It’s scam ads week, a minimal ad too far for Aldi, Mother wages war on gnomes, here comes the sun
***At the moment the scam ads ‘scandal,’ if such it is, has been confined to mad creatives somehow or other running ads that were unapproved by the client and, in the case of JWT India’s now celebrated Ford Figo ad ...
Read More »Mathias Appelblad joins Deutsch LA from BBDO New York as digital supremo
It must drive the bean counters mad – not only do you need a star creative director these days but also a star digital creative director. Volkswagen US agency Deutsch LA has landed one of the best ones in the ...
Read More »Mother London wins £10m Halfords
UK cycle and motor accessories retailer Halfords has appointed Mother to handle its account worth £10m or so. Halfords Group Commercial Director Paul McClenaghan says: “We have started on a journey to reposition Halfords as a provider of expert help ...
Read More »IKEA unveils winning campaigns from Mother London and Sweden’s Akestam Holst
Furniture and homeware giant IKEA seems to be having a good recession although its advertising arrangements seem a touch muddied. Bits of the account, like its catalogue, have found their way to McCann and its Swedish creative supremo Linus Karlsson, ...
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