Tag Archives: ikea

McCann’s Swedish chefs Dahlqvist and Karlsson unveil digital app version of massive Ikea catalogue

Ikea prints more than 200m copies of its famous catalogue, catering to its ever-growing flatpack fan base. Now, with new agency McCann it’s going digital with all-singing and dancing app although it’s keeping its print version, which will keep numerous ...

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McCann’s Linus Karlsson makes debut for Ikea

McCann, under new creative global supremo Linus Karlsson is supposed to have won the advertising for IKEA’s catalogue and website but not the whole caboodle, supposedly still handled by Ogilvy in the US, Mother in the UK. But this new ...

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Buy an IKEA bed and have it away in Thailand

And now for something in the great tradition of Opel cars that break down, but only in Spain – and Pepsi Cola that brings your ancestors back from the grave, if you’re Chinese. The IKEA Redalen bed, on sale in ...

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MediaCom’s Europe boss Nick Lawson picks his Desert Island Ads

In the first of an occasional series Nick Lawson, CEO EMEA of WPP-owned media planning and buying giant MediaCom, picks his Desert Island Ads – ones which have influenced his career and the way he thinks of advertising. It’s a ...

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Linus Karlsson’s McCann loses £35m HTC to his former agency Mother

I don’t suppose former Mother US co-founder Linus Karlsson thought that reviving McCann Erickson in London and New York was going to be easy but he’s just received rude confirmation – Mother, the agency he left last year, has won ...

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