Forsman & Bodenfors works ‘Time Travel’ magic for IKEA

This is the wackiest ad I’ve seen in years – or, maybe, ever.

It’s a new global campaign – ‘Time Travel Experiment’ – for IKEA’s bedrooms and bathrooms on the theme of making every day special and features American hypnotist Justin Tranz convincing people that they’re waking up years later only to find their daughter has imported a dodgy-looking Indian guru into the bathroom. Or something.

Sweden’s Forsman & Bodenfors is famous, inter alia, for Volvo Trucks’ ‘Epic Split.’ IKEA and F&B must surely be the world’s most creative advertiser/agency combo.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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