Who’s that girl? MPC reveals secrets behind IKEA shoot

We bigged up Mother’s latest ad, ‘Beds’ for IKEA, and here’s post production company MPC’s out-takes of MJZ director Juan Cabral’s brilliant film.

Is it as good as Sony’s celebrated ‘Balls?’ My friend Matt Williams, of whom more tomorrow, demurs although he likes it too.

Here’s the finished works:

And MPC’s film of how they did it.

Who’s that girl? Love beckons…

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.