Mother and MPC hit epic heights for IKEA

Here’s some real class for IKEA’s ‘Wonderful Everyday’ campaign from Mother, MJZ director Juan Cabral and post production wizards MPC.

Shot over three days in Johannesburg with beds suspended from cranes, sky divers and a rather brave young actress. And, still more class, Shakespeare’s ‘Our Revels Now Are Ended’ from the Tempest.

Wonder who the voice is? Judi Dench?

Well, you get what you pay for (sometimes anyway) and this is in the Sony ‘Balls’ league.


V/O is Prunella Scales – a Damehood beckons…

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.