Buzzman reveals the naked truth for IKEA

Most of life’s big decisions are taking around a table, according to IKEA, and Paris agency Buzzman deftly illustrates this in a new campaign – ‘Naturiste’ – that shows a young lady with a delicate decision to make (or avoid).

More French Ooh La La (with enough pack shots to keep the most anal client happy).

MAA creative scale (pack shots notwithstanding) 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.