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“If it doesn’t work for everyone it doesn’t work at all” says IKEA in this new campaign, ‘The Wonderful Everyday,’ from Mother.
Which is an interesting notion: IKEA-land has always seemed somewhere that has its devoted fans with lots of other people determined not to go there at all. Will this chirpy, rather retro-style effort change their minds?
Not entirely convinced – but maybe it’s a bit dizzying for this time in the morning.
