Tag Archives: ikea

New Mother campaign lights up IKEA

Making light bulbs interesting is a tricky task but Mother in London has made a pretty decent stab at it with this effort for IKEA. The bad news is that IKEA will only sell the supposedly energy-saving LED thingies from ...

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Andy Law picks his Desert Island Ads

Andy Law is chairman of innovation consultancy Fearlessly Frank. Prior to joining FF he helped to found some of London’s better creative agencies including St Luke’s and The Law Firm. Here’s his choice of, mostly, ads. Asked to pick my ...

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Mother London wins £10m Halfords

UK cycle and motor accessories retailer Halfords has appointed Mother to handle its account worth £10m or so. Halfords Group Commercial Director Paul McClenaghan says: “We have started on a journey to reposition Halfords as a provider of expert help ...

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IKEA unveils winning campaigns from Mother London and Sweden’s Akestam Holst

Furniture and homeware giant IKEA seems to be having a good recession although its advertising arrangements seem a touch muddied. Bits of the account, like its catalogue, have found their way to McCann and its Swedish creative supremo Linus Karlsson, ...

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IKEA tries subversive as kids take over the house

On the face of it this online film (by Mother presumably) for IKEA is good wholesome stuff, a bunch of kids having a party with some rather large toys. But the toys have a slightly sinister air and the final ...

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Mother shows it can still do the business for IKEA

Mother has produced a jolly new campaign for IKEA in the UK and Ireland, ‘Bright Shiny Colours,’ to promote the new IKEA 2012 catalogue. This massive (and now interactive) work is the cornerstone of the Swedish furniture giant’s marketing efforts. ...

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