Tag Archives: ikea

Who’s that girl? MPC reveals secrets behind IKEA shoot

We bigged up Mother’s latest ad, ‘Beds’ for IKEA, and here’s post production company MPC’s out-takes of MJZ director Juan Cabral’s brilliant film. Is it as good as Sony’s celebrated ‘Balls?’ My friend Matt Williams, of whom more tomorrow, demurs ...

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Mother and MPC hit epic heights for IKEA

Here’s some real class for IKEA’s ‘Wonderful Everyday’ campaign from Mother, MJZ director Juan Cabral and post production wizards MPC. Shot over three days in Johannesburg with beds suspended from cranes, sky divers and a rather brave young actress. And, ...

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IKEA and Mother hail ‘The Wonderful Everyday’

“If it doesn’t work for everyone it doesn’t work at all” says IKEA in this new campaign, ‘The Wonderful Everyday,’ from Mother. Which is an interesting notion: IKEA-land has always seemed somewhere that has its devoted fans with lots of ...

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What does IKEA have in common with condom ads?

I’ve no idea who or what UkraineArsenal is (hope he or she isn’t stranded in the Crimea) apart from a supplier of reliably funny commercials to YouTube. Here’s a recent instalment featuring lots of condom ads (inevitably, but they’re not ...

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Facebook and IKEA discover joys of Cosplay community

These days if you have a conversation you seem to become part of a community (which enrages my friend George Parker, among others) but a pretty obvious community is Cosplay, people who like dressing up in outlandish costumers together. And ...

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IKEA and Thjnk pull off billboard conjuring trick

Digital out of home has been the next/current big thing for years now but often it fails to deliver the (lavish) promises made for it. But here’s an ingenious use of a small space for IKEA from German agency Thjnk, ...

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New Mother campaign lights up IKEA

Making light bulbs interesting is a tricky task but Mother in London has made a pretty decent stab at it with this effort for IKEA. The bad news is that IKEA will only sell the supposedly energy-saving LED thingies from ...

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Andy Law picks his Desert Island Ads

Andy Law is chairman of innovation consultancy Fearlessly Frank. Prior to joining FF he helped to found some of London’s better creative agencies including St Luke’s and The Law Firm. Here’s his choice of, mostly, ads. Asked to pick my ...

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