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Bare-bottomed Chinese shopper embarrasses IKEA

Much excitement in China and virally over a bare-bottomed Chinese female shopper in IKEA, the Beijing branch it seems.

IKEA has rushed out a statement saying it wasn’t them trying to drum up some publicity, emphasising its commitment to a ‘cozy’ shopping experience and best Chinese social practice. So why was she doing it? Is she an aspiring model – or something – or just a playful gal with a nice derriere?

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Don’t you hate pixelation?

These days there are so many agencies buzzing around big retailers that it’s quite possible one of them went a little too far, without telling the client.

Sounds like a contender for some award or other at Cannes next year. What’s the client got to do with it?

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