Agency Acne is back on the IKEA case (didn’t think they called companies names like that any more but I suppose it gets you top of the Google searches) with another opus for the retailer’s famed although hardly glamorous blue bag.
Balenciaga made a $2000 one recently..
This is rather more down to earth.
But, somehow or other, it summons up a mighty force even though it’s only an IKEA bag. You really do begin to see them in a different way.
IKEA gets great work out of all sorts of agencies, something no other big advertiser does nearly as well.
MAA creative scale: 8