Acne campaign transforms IKEA’s blue bag

Agency Acne is back on the IKEA case (didn’t think they called companies names like that any more but I suppose it gets you top of the Google searches) with another opus for the retailer’s famed although hardly glamorous blue bag.

Balenciaga made a $2000 one recently..

This is rather more down to earth.

But, somehow or other, it summons up a mighty force even though it’s only an IKEA bag. You really do begin to see them in a different way.

IKEA gets great work out of all sorts of agencies, something no other big advertiser does nearly as well.

MAA creative scale: 8

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