Tag Archives: ikea

Buzzman reveals the naked truth for IKEA

Most of life’s big decisions are taking around a table, according to IKEA, and Paris agency Buzzman deftly illustrates this in a new campaign – ‘Naturiste’ – that shows a young lady with a delicate decision to make (or avoid). ...

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IKEA in mystifying review of creative at Mother

Furniture giant IKEA is reviewing its ad and media agencies in what is reported to be a ‘procurement led’ exercise. UK and Ireland marketing manager Peter Wright says (through clenched teeth no doubt): “We continue to work happily with our ...

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Is the UK’s ad of the year Mother’s ‘Beds’ epic for IKEA?

We’ve been asking various creativos and others to pick their best ads of 2014 and the most regular scorer so far is Mother’s ‘Beds’ for IKEA. Adam&eve’s James Murphy said it was so good it made him want to cry. ...

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Wieden+Kennedy’s Neil Christie: the best ads of 2014

We’re asking people to choose the best ads of 2014 and here’s a selection from Wieden+Kennedy London managing director Neil Christie (left). The Best Ads of 2014 Five ads from 2014 that make me jealous. None of these is wildly ...

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Forsman & Bodenfors works ‘Time Travel’ magic for IKEA

This is the wackiest ad I’ve seen in years – or, maybe, ever. It’s a new global campaign – ‘Time Travel Experiment’ – for IKEA’s bedrooms and bathrooms on the theme of making every day special and features American hypnotist ...

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Who’s that girl? MPC reveals secrets behind IKEA shoot

We bigged up Mother’s latest ad, ‘Beds’ for IKEA, and here’s post production company MPC’s out-takes of MJZ director Juan Cabral’s brilliant film. Is it as good as Sony’s celebrated ‘Balls?’ My friend Matt Williams, of whom more tomorrow, demurs ...

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Mother and MPC hit epic heights for IKEA

Here’s some real class for IKEA’s ‘Wonderful Everyday’ campaign from Mother, MJZ director Juan Cabral and post production wizards MPC. Shot over three days in Johannesburg with beds suspended from cranes, sky divers and a rather brave young actress. And, ...

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IKEA and Mother hail ‘The Wonderful Everyday’

“If it doesn’t work for everyone it doesn’t work at all” says IKEA in this new campaign, ‘The Wonderful Everyday,’ from Mother. Which is an interesting notion: IKEA-land has always seemed somewhere that has its devoted fans with lots of ...

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