Tag Archives: ikea

IKEA’s ‘Wonderful Everyday’ from Mother is a wonderful campaign but is it running out of steam? Here’s the latest featuring a lion relaxing in an IKEA living room (lions relax for 18 hours a day it seems, only springing into ...

Agency Acne is back on the IKEA case (didn’t think they called companies names like that any more but I suppose it gets you top of the Google searches) with another opus for the retailer’s famed although hardly glamorous blue ...

Mother’s back for IKEA, this time with the WonderfulEveryNight (as opposed to EveryDay) showing us all how to ‘Win at Sleeping.’ Seems to be a national obsession these days: this morning on Today there was a not-very-convincing expert telling us ...

It’s amazing that ISP TalkTalk is still with us, given some of its past disasters (mostly self inflicted). CEO Dido Harding is still talking the talk though, succeeding in annoying BT’s Gavin Patterson no end with her (mostly justified) criticisms ...

Mother New York has hired Ogilvy New York CCO Corinna Falusi as CCO and partner. Paul Malmstrom, founding partner and CCO at Mother New York, is moving up to creative chairman. Falusi (left), who became New York CCO at Ogilvy ...

Much excitement in China and virally over a bare-bottomed Chinese female shopper in IKEA, the Beijing branch it seems. IKEA has rushed out a statement saying it wasn’t them trying to drum up some publicity, emphasising its commitment to a ...

There are some weird and (often) wonderful things coming out of Mother these days. Its ‘Beds’ commercial for IKEA’s ‘Wonderful Everyday’ campaign last year was indeed wonderful; here’s the latest instalment. Scarcely a flat pack in sight – in fact, ...

IKEA has joined the ever-growing list of global advertisers reviewing their media accounts, putting its $444m media business up for review. Across the world IKEA uses media agencies from all the big marcoms companies but the agency in the frame ...

Most of life’s big decisions are taking around a table, according to IKEA, and Paris agency Buzzman deftly illustrates this in a new campaign – ‘Naturiste’ – that shows a young lady with a delicate decision to make (or avoid). ...