Tag Archives: ikea

Bare-bottomed Chinese shopper embarrasses IKEA

Much excitement in China and virally over a bare-bottomed Chinese female shopper in IKEA, the Beijing branch it seems. IKEA has rushed out a statement saying it wasn’t them trying to drum up some publicity, emphasising its commitment to a ...

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Mother unveils another everyday wonder for IKEA

There are some weird and (often) wonderful things coming out of Mother these days. Its ‘Beds’ commercial for IKEA’s ‘Wonderful Everyday’ campaign last year was indeed wonderful; here’s the latest instalment. Scarcely a flat pack in sight – in fact, ...

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IKEA puts $444m global media up for review

IKEA has joined the ever-growing list of global advertisers reviewing their media accounts, putting its $444m media business up for review. Across the world IKEA uses media agencies from all the big marcoms companies but the agency in the frame ...

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Buzzman reveals the naked truth for IKEA

Most of life’s big decisions are taking around a table, according to IKEA, and Paris agency Buzzman deftly illustrates this in a new campaign – ‘Naturiste’ – that shows a young lady with a delicate decision to make (or avoid). ...

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IKEA in mystifying review of creative at Mother

Furniture giant IKEA is reviewing its ad and media agencies in what is reported to be a ‘procurement led’ exercise. UK and Ireland marketing manager Peter Wright says (through clenched teeth no doubt): “We continue to work happily with our ...

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Is the UK’s ad of the year Mother’s ‘Beds’ epic for IKEA?

We’ve been asking various creativos and others to pick their best ads of 2014 and the most regular scorer so far is Mother’s ‘Beds’ for IKEA. Adam&eve’s James Murphy said it was so good it made him want to cry. ...

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Wieden+Kennedy’s Neil Christie: the best ads of 2014

We’re asking people to choose the best ads of 2014 and here’s a selection from Wieden+Kennedy London managing director Neil Christie (left). The Best Ads of 2014 Five ads from 2014 that make me jealous. None of these is wildly ...

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Forsman & Bodenfors works ‘Time Travel’ magic for IKEA

This is the wackiest ad I’ve seen in years – or, maybe, ever. It’s a new global campaign – ‘Time Travel Experiment’ – for IKEA’s bedrooms and bathrooms on the theme of making every day special and features American hypnotist ...

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