Tag Archives: ikea

Good of IKEA to spend its marketing money without trying to sell us anything (actually quite a lot of ads do this, unwittingly.) Proximity London is launching KEA’s new “Lagom Collection,” new uses for products you have already. Lagom means ...

IKEA is entering the climate change lists with a new platform from Anomaly Amsterdam – ‘A Better World Starts At Home’ – and a global campaign hymning “Accidental Environmentalists,” showing how the most unlikely individuals can help same the planet ...

It’s a strange choice to pick a night club to set an ad for a good night’s sleep but this is IKEA and it knows its onions when it comes to advertising. And what joy for agency Mother to enlist ...

The robots are coming, as we know, and here they are courtesy of Ogilvy Dubai for IKEA in a worryingly clean world (well it is Dubai). To show the restorative effect of IKEA furniture and interiors. Nice and simple and ...

Leonardo Da Vinci’s Salvator Mundi (far from sure it was by him but never mind) sold to someone with more money than sense for $450m last week. Back in the day, when it was thought to be ‘school of,’ it ...

Diversity/inclusivity, there’s no escaping it. Not that we should of course but sometimes it pops up and you miss it. When I saw this new Mother ad for IKEA I didn’t get it – ‘Hooray! To the Wonderful Everyday’ but ...

We noted yesterday IKEA’s unerring taste in creative agencies and Parian hotshots Buzzman are back on the case, inviting us to “make room for encounters/life.” This time it’s a pesky mademoiselle trying to pull the bloke downstairs by making a ...

Is this the breakthrough year for Anomaly, the jewel in MDC Partners’ creative crown? Anomaly has been on everyone’s radar for years now (it’s Ad Age’s current Agency of the Year). You can make the case that its breakthrough moment ...

Is IKEA pondering a switch ‘The Wonderful Everyday’ to ‘The Beautiful Possibilities?’ Which suggests a nudge upmarket. Here’s its first ad from newly-appointed independent Canadian agency Rethink with the new line – plus a spin on Louis Armstrong’s old standard ...