Tag Archives: ikea

IKEA is reviewing its UK creative account, happily ensconced at Mother since 2010. IKEA says: “In line with industry best practice, it’s pertinent to our business to review our agency landscape from time to time, and we can confirm that ...

Most new IKEA ads are an event and Mother has delivered again with ‘Every home should be a haven,” featuring some muscly teddy bears ensuring a dad and daughter can get some quality time away from the cares of the ...

KFC and IKEA are two of the world’s more imaginative advertisers (both use Mother in the UK, which isn’t coincidental) and they’ve been enjoying themselves in sunny Mallorca. There’s an area of the island known as “where IKEA is” it ...

Ye gods! More purpose… This time it’s IKEA advising us to ‘change a bit for good’ with an opus from Mother featuring a robot who tries big things to save the planet (fails) but then discovers you can do your ...

IKEA seems to have set itself the somewhat ambitious task of owning sleep (although it probably provides more beds and other things you kip on than anyone else.) The latest variation on its ‘Wonderful Everyday’ campaign from Mother – ‘The ...

Sunday was International Day Against Homophobia, Transphobia and Biphobia (blimey, all of them at once) and We Are Social Milan has produced a supporting campaign for IKEA to run across 25 of the retail giant’s markets (five missing, wonder which ...

Creative agency Virtue is the shining light in the Vice media empire and it’s just been given perhaps the ultimate seal of approval – the appointment by Ikea, consistently one of the world’s best advertisers, to handle its business in ...

Writing in Forbes, Larry Light of brand consultancy Arcature concludes: “The focus on short-term, disposable viewership is an unfortunate byproduct of the digital age. Sustainable advertising campaigns designed to create and reinforce brand loyalty will be a thing of the ...

Ikea’s global strategy of giving local agencies plenty of freedom seems to be paying off all over the world. Here are two very different – but equally good – films, both from Ogilvy agencies in countries that don’t usually hog ...