Tag Archives: ikea

Vice agency Virtue scoops Ikea in six key Euro markets

Creative agency Virtue is the shining light in the Vice media empire and it’s just been given perhaps the ultimate seal of approval – the appointment by Ikea, consistently one of the world’s best advertisers, to handle its business in ...

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Brand building isn’t dead but beautiful ads seem to be

Writing in Forbes, Larry Light of brand consultancy Arcature concludes: “The focus on short-term, disposable viewership is an unfortunate byproduct of the digital age. Sustainable advertising campaigns designed to create and reinforce brand loyalty will be a thing of the ...

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Ogilvy hits surprise global winners for Ikea catalogue

Ikea’s global strategy of giving local agencies plenty of freedom seems to be paying off all over the world. Here are two very different – but equally good – films, both from Ogilvy agencies in countries that don’t usually hog ...

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IKEA launches Lagom Collection – new uses for old stuff

Good of IKEA to spend its marketing money without trying to sell us anything (actually quite a lot of ads do this, unwittingly.) Proximity London is launching KEA’s new “Lagom Collection,” new uses for products you have already. Lagom means ...

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Anomaly Amsterdam’s “Accidental Environmentalists” spearhead IKEA climate change campaign

IKEA is entering the climate change lists with a new platform from Anomaly Amsterdam – ‘A Better World Starts At Home’ – and a global campaign hymning “Accidental Environmentalists,” showing how the most unlikely individuals can help same the planet ...

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Mother and Cabral team up again for new IKEA sleep epic

It’s a strange choice to pick a night club to set an ad for a good night’s sleep but this is IKEA and it knows its onions when it comes to advertising. And what joy for agency Mother to enlist ...

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Ogilvy Dubai shows the plus side of robots for IKEA

The robots are coming, as we know, and here they are courtesy of Ogilvy Dubai for IKEA in a worryingly clean world (well it is Dubai). To show the restorative effect of IKEA furniture and interiors. Nice and simple and ...

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IKEA frames a bargain for $450m Leonardo

Leonardo Da Vinci’s Salvator Mundi (far from sure it was by him but never mind) sold to someone with more money than sense for $450m last week. Back in the day, when it was thought to be ‘school of,’ it ...

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