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IKEA unleashes This is Libre on new Middle East campaign
IKEA continues to use interesting agencies around the world despite a global campaign for newly-appointed McCann last year. Mother remains…
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IKEA and Mother top UK Effie awards
IKEA and agency Mother have won the Grand Effie at the 2024 Effie Awards UK for most effective marketing campaign.…
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IKEA goes global with McCann debut – cranking up or dumbing down?
IKEA caused a surprise when it appointed McCann as its first global agency after years of managing perfectly well with…
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Mother constructs a winning kitchen surprise for IKEA
IKEA now has a new global agency in McCann but that doesn’t seem to an impediment to the likes of…
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McCann wins IKEA global brief
McCann has been appointed as IKEA’s first global ad agency although the company will continue to work with other agencies…
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IKEA reviews UK creative account at Mother, Tesco sticks with EssenceMediacom
IKEA is reviewing its UK creative account, happily ensconced at Mother since 2010. IKEA says: “In line with industry best…
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IKEA’s new muscly bears from Mother could be winning trend
Most new IKEA ads are an event and Mother has delivered again with ‘Every home should be a haven,” featuring…
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KFC and IKEA face off in Mallorca
KFC and IKEA are two of the world’s more imaginative advertisers (both use Mother in the UK, which isn’t coincidental)…
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The planet’s being saved again – this time by IKEA and a robot from Mother
Ye gods! More purpose… This time it’s IKEA advising us to ‘change a bit for good’ with an opus from…
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