Ogilvy Dubai shows the plus side of robots for IKEA

The robots are coming, as we know, and here they are courtesy of Ogilvy Dubai for IKEA in a worryingly clean world (well it is Dubai). To show the restorative effect of IKEA furniture and interiors.

Nice and simple and neatly done.

Be interesting to see if it airs outside the UAE/Middle East.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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