Ogilvy Dubai shows the plus side of robots for IKEA

The robots are coming, as we know, and here they are courtesy of Ogilvy Dubai for IKEA in a worryingly clean world (well it is Dubai). To show the restorative effect of IKEA furniture and interiors.

Nice and simple and neatly done.

Be interesting to see if it airs outside the UAE/Middle East.

MAA creative scale: 7.

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