IKEA frames a bargain for $450m Leonardo

Leonardo Da Vinci’s Salvator Mundi (far from sure it was by him but never mind) sold to someone with more money than sense for $450m last week. Back in the day, when it was thought to be ‘school of,’ it went for 40 quid.

So IKEA’s creative hub and agency Acne saw an opportunity for rather more modestly priced artefacts in a social media post.

These topical shots by advertisers often fail to hit the mark.

Not this one though.

MAA creative scale: 8.

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