Tag Archives: id comms

Tom Denford and David Indo from ID Comms: the great year of media transparency

On this week’s #MediaSnack Tom and David mark the one-year anniversary of the landmark Media Transparency Report published by the Association of National Advertisers on 7th June 2016. This week they focus on changes in the use of media technology ...

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Tom Denford and David Indo from ID Comms: the merger of Maxus and MEC

On this week’s #MediaSnack Tom and David start with news that GroupM, the world’s largest media buyer and ‘parent’ to four of the world’s leading media agency networks is going to merge two of them. And they continue the countdown ...

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Tom Denford and David Indo from ID Comms: the decline in agency incentives

On this week’s #MediaSnack Tom and David continue their countdown to the one-year anniversary of the ANA’s media transparency report, looking at the significant areas of change in the industry that we believe have been impacted by the ANA’s findings, ...

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