Tag Archives: id comms

Tom Denford and David Indo from ID Comms: the merger of Maxus and MEC

On this week’s #MediaSnack Tom and David start with news that GroupM, the world’s largest media buyer and ‘parent’ to four of the world’s leading media agency networks is going to merge two of them. And they continue the countdown ...

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Tom Denford and David Indo from ID Comms: the decline in agency incentives

On this week’s #MediaSnack Tom and David continue their countdown to the one-year anniversary of the ANA’s media transparency report, looking at the significant areas of change in the industry that we believe have been impacted by the ANA’s findings, ...

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Tom Denford and David Indo from ID Comms: the rise of the consultants

In this week’s #MediaSnack Tom and David discuss the rise of the consultants and ask where do they go next in the battle against the holding companies. They look at the latest Ad Age analysis of the advertising market. The ...

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Tom Denford and David Indo from ID Comms: where does programmatic go now?

Despite all the noise and negativity around programmatic, the narrative is slowly changing. Advertisers are starting to understand that programmatic is a marketing technique not a technology. In this week’s #MediaSnack Tom and David discuss three thoughts on the next ...

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Tom Denford and David Indo from ID Comms: P&G enters the agency lions’ den

In this week’s #MediaSnack, Tom and David focus on the third and most recent speech by P&G marketing boss Marc Pritchard. This time out Marc addressed the leaders of the world’s agency community at the 4As ‘Transformation’ conference in Los ...

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