On this week’s episode of #MediaSnack Tom and David discuss the value of Cannes and review the most bizarre media pitch that they have ever seen. They start off by sharing some observations from their trip to the Cannes Lions, ...
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On this week’s #MediaSnack Tom and David discuss training, knowledge and skills in media. As part of their review of the implications of the 2016 ANA Media Transparency Report, they highlight one of its key recommendations: the need for advertisers ...
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On this week’s #MediaSnack Tom and David consider how strategy has become more important than media buying in determining success and giving marketers an edge. The increasing role of media thinking also fits into their on-going analysis of key changes ...
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Advertisers and their agencies are heading in opposite directions when it comes to working out how terms of business can be constructed to ensure they are mutually beneficial, according to a new report from media change consultants ID Comms. The ...
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On this week’s #MediaSnack Tom and David mark the one-year anniversary of the landmark Media Transparency Report published by the Association of National Advertisers on 7th June 2016. This week they focus on changes in the use of media technology ...
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On this week’s #MediaSnack Tom and David start with news that GroupM, the world’s largest media buyer and ‘parent’ to four of the world’s leading media agency networks is going to merge two of them. And they continue the countdown ...
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On this week’s #MediaSnack Tom and David continue their countdown to the one-year anniversary of the ANA’s media transparency report, looking at the significant areas of change in the industry that we believe have been impacted by the ANA’s findings, ...
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On this week’s #MediaSnack, Tom and David continue our countdown to the one year anniversary of the ANA’s Media Transparency Report by looking at key areas of significant change, this week they look at Media Talent. One of the key ...
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On this week’s #MediaSnack Tom and David begin a countdown to the one year anniversary of the Media Transparency Report published by the Association of National Advertisers on 7th June 2016. Across the next few weeks they will look into ...
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