Tag Archives: id comms

On this week’s #MediaSnack Tom and David start with news that GroupM, the world’s largest media buyer and ‘parent’ to four of the world’s leading media agency networks is going to merge two of them. And they continue the countdown ...

On this week’s #MediaSnack Tom and David continue their countdown to the one-year anniversary of the ANA’s media transparency report, looking at the significant areas of change in the industry that we believe have been impacted by the ANA’s findings, ...

On this week’s #MediaSnack, Tom and David continue our countdown to the one year anniversary of the ANA’s Media Transparency Report by looking at key areas of significant change, this week they look at Media Talent. One of the key ...

On this week’s #MediaSnack Tom and David begin a countdown to the one year anniversary of the Media Transparency Report published by the Association of National Advertisers on 7th June 2016. Across the next few weeks they will look into ...

In this week’s #MediaSnack Tom and David discuss the rise of the consultants and ask where do they go next in the battle against the holding companies. They look at the latest Ad Age analysis of the advertising market. The ...

On this week’s #mediasnack Tom and David discuss the media challenges and solutions of the Middle East. David was fresh from speaking at the Festival of Media MENA on global best practice in pitches and reflects on both his experience ...

In this week’s #mediasnack Tom and David have been inspired to look at the art of media briefing. The trigger for this is recent research issued by the World Federation of Advertisers (WFA). The research asked leading marketing and agency ...

Despite all the noise and negativity around programmatic, the narrative is slowly changing. Advertisers are starting to understand that programmatic is a marketing technique not a technology. In this week’s #MediaSnack Tom and David discuss three thoughts on the next ...

In this week’s #MediaSnack, Tom and David focus on the third and most recent speech by P&G marketing boss Marc Pritchard. This time out Marc addressed the leaders of the world’s agency community at the 4As ‘Transformation’ conference in Los ...