Tag Archives: id comms

In this week’s #MediaSnack Tom and David discuss the rise of the consultants and ask where do they go next in the battle against the holding companies. They look at the latest Ad Age analysis of the advertising market. The ...

On this week’s #mediasnack Tom and David discuss the media challenges and solutions of the Middle East. David was fresh from speaking at the Festival of Media MENA on global best practice in pitches and reflects on both his experience ...

In this week’s #mediasnack Tom and David have been inspired to look at the art of media briefing. The trigger for this is recent research issued by the World Federation of Advertisers (WFA). The research asked leading marketing and agency ...

Despite all the noise and negativity around programmatic, the narrative is slowly changing. Advertisers are starting to understand that programmatic is a marketing technique not a technology. In this week’s #MediaSnack Tom and David discuss three thoughts on the next ...

In this week’s #MediaSnack, Tom and David focus on the third and most recent speech by P&G marketing boss Marc Pritchard. This time out Marc addressed the leaders of the world’s agency community at the 4As ‘Transformation’ conference in Los ...

On this week’s #MediaSnack (not that anyone in adland will see it, having decided to boycott of YouTube), Tom and David sink their teeth into the juicy story that won’t go away, the ‘scandal’ of Google allowing advertisers to be ...

In this episode of #MediaSnack Tom and David look into the changes taking place within the agency landscape. First, they discuss the recent news that Havas has merged its media and creative companies into a single P&L and ask if ...

In this week’s #MediaSnack, Tom Denford and David Indo reflect on last week’s ANA Media Conference in Orlando. They talk about discussions around media pitches, the impact of P&G’s Marc Pritchard’s presentation and the wider changes that it is driving. ...

In this special episode of #MediaSnack Tom is joined by Bill Ryerson, founder and president of Population Media Center. Population Media Center is a non-profit organisation that uses media to change lives of people around the world. It works to ...