Tag Archives: id comms

Tom Denford and David Indo from ID Comms: the rise of the consultants

In this week’s #MediaSnack Tom and David discuss the rise of the consultants and ask where do they go next in the battle against the holding companies. They look at the latest Ad Age analysis of the advertising market. The ...

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Tom Denford and David Indo from ID Comms: where does programmatic go now?

Despite all the noise and negativity around programmatic, the narrative is slowly changing. Advertisers are starting to understand that programmatic is a marketing technique not a technology. In this week’s #MediaSnack Tom and David discuss three thoughts on the next ...

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Tom Denford and David Indo from ID Comms: P&G enters the agency lions’ den

In this week’s #MediaSnack, Tom and David focus on the third and most recent speech by P&G marketing boss Marc Pritchard. This time out Marc addressed the leaders of the world’s agency community at the 4As ‘Transformation’ conference in Los ...

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Tom Denford and David Indo from ID Comms: when Adland left YouTube

On this week’s #MediaSnack (not that anyone in adland will see it, having decided to boycott of YouTube), Tom and David sink their teeth into the juicy story that won’t go away, the ‘scandal’ of Google allowing advertisers to be ...

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Tom Denford and David Indo from ID Comms: the week that changed media forever

In this week’s #MediaSnack, Tom Denford and David Indo reflect on last week’s ANA Media Conference in Orlando. They talk about discussions around media pitches, the impact of P&G’s Marc Pritchard’s presentation and the wider changes that it is driving. ...

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Tom Denford from ID Comms: media that transforms lives

In this special episode of #MediaSnack Tom is joined by Bill Ryerson, founder and president of Population Media Center. Population Media Center is a non-profit organisation that uses media to change lives of people around the world. It works to ...

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