Tag Archives: id comms

Tom Denford and David Indo from ID Comms: when Adland left YouTube

On this week’s #MediaSnack (not that anyone in adland will see it, having decided to boycott of YouTube), Tom and David sink their teeth into the juicy story that won’t go away, the ‘scandal’ of Google allowing advertisers to be ...

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Tom Denford and David Indo from ID Comms: the week that changed media forever

In this week’s #MediaSnack, Tom Denford and David Indo reflect on last week’s ANA Media Conference in Orlando. They talk about discussions around media pitches, the impact of P&G’s Marc Pritchard’s presentation and the wider changes that it is driving. ...

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Tom Denford from ID Comms: media that transforms lives

In this special episode of #MediaSnack Tom is joined by Bill Ryerson, founder and president of Population Media Center. Population Media Center is a non-profit organisation that uses media to change lives of people around the world. It works to ...

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Tom Denford and David Indo from ID Comms: cracks in the media “walled gardens”

On this week’s #MediaSnack Tom and David get excited that digital media behemoths Google and Facebook, so dominant of global digital media investment, are softening their stance on allowing external verification and measurement. Are the walls around their highly successful ...

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ID Comms exclusive: Tom Denford and ANA CEO Bob Liodice on media transparency

In this week’s #mediasnack Tom chats to Bob Liodice, CEO of the US Association of National Advertisers about the decision to launch its media transparency investigations last year and what has changed as a result. They start off by summarising ...

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Tom Denford and David Indo of ID Comms: P&G calls the most important pitch of 2017

On this week’s #MediaSnack Tom and David consider the announcement by P&G to launch a media agency pitch in some key European markets including U.K., Germany, Austria, Switzerland, Nordics and Ireland with media budgets across the region estimated at around ...

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