Tag Archives: id comms

On this week’s #MediaSnack (not that anyone in adland will see it, having decided to boycott of YouTube), Tom and David sink their teeth into the juicy story that won’t go away, the ‘scandal’ of Google allowing advertisers to be ...

In this episode of #MediaSnack Tom and David look into the changes taking place within the agency landscape. First, they discuss the recent news that Havas has merged its media and creative companies into a single P&L and ask if ...

In this week’s #MediaSnack, Tom Denford and David Indo reflect on last week’s ANA Media Conference in Orlando. They talk about discussions around media pitches, the impact of P&G’s Marc Pritchard’s presentation and the wider changes that it is driving. ...

In this special episode of #MediaSnack Tom is joined by Bill Ryerson, founder and president of Population Media Center. Population Media Center is a non-profit organisation that uses media to change lives of people around the world. It works to ...

Media is viewed as a complex headache by advertisers who are failing to provide leadership in this critical investment area, according to a new report from media change consultants ID Comms. The findings of the 2017 Global Media Thinking Survey ...

On this week’s #MediaSnack Tom and David get excited that digital media behemoths Google and Facebook, so dominant of global digital media investment, are softening their stance on allowing external verification and measurement. Are the walls around their highly successful ...

In this week’s #mediasnack Tom chats to Bob Liodice, CEO of the US Association of National Advertisers about the decision to launch its media transparency investigations last year and what has changed as a result. They start off by summarising ...

On this week’s #MediaSnack Tom and David consider the announcement by P&G to launch a media agency pitch in some key European markets including U.K., Germany, Austria, Switzerland, Nordics and Ireland with media budgets across the region estimated at around ...

In this week’s episode of #MediaSnack David and Tom discuss the the rallying cry issued by Procter & Gamble CMO Marc Pritchard at the IAB Annual Leadership Marketing conference. They argue that change is now coming to the digital ad ...