id comms
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Advertisers
Tom Denford and David Indo from ID Comms: are awards a waste of time and money?
In this week’s #MediaSnack, Tom and David discuss the issue of awards, and more particularly, the challenges of creating media…
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Ad Tech
Tom Denford and David Indo from ID Comms: the media pitch that never was…
On this week’s episode of #MediaSnack Tom and David discuss the value of Cannes and review the most bizarre media…
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Ad Tech
Tom Denford and David Indo from ID Comms: why advertisers really need more training
On this week’s #MediaSnack Tom and David discuss training, knowledge and skills in media. As part of their review of…
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Ad Tech
Tom Denford and David Indo from ID Comms: media strategy is what drives business advantage
On this week’s #MediaSnack Tom and David consider how strategy has become more important than media buying in determining success…
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Ad Tech
New ID Comms survey: advertisers and media agencies still miles apart on non-fee income
Advertisers and their agencies are heading in opposite directions when it comes to working out how terms of business can…
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Advertisers
Tom Denford and David Indo from ID Comms: the great year of media transparency
On this week’s #MediaSnack Tom and David mark the one-year anniversary of the landmark Media Transparency Report published by the…
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News
Tom Denford and David Indo from ID Comms: the merger of Maxus and MEC
On this week’s #MediaSnack Tom and David start with news that GroupM, the world’s largest media buyer and ‘parent’ to…
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Ad Tech
Tom Denford and David Indo from ID Comms: the decline in agency incentives
On this week’s #MediaSnack Tom and David continue their countdown to the one-year anniversary of the ANA’s media transparency report,…
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Ad Tech
Tom Denford and David Indo from ID Comms: why do we always see the same faces at pitches?
On this week’s #MediaSnack, Tom and David continue our countdown to the one year anniversary of the ANA’s Media Transparency…
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