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Ad Tech
LiveRamp’s Vihan Sharma: challenges and opportunities for the post-pandemic CMO
As if the chief marketing officer (CMO) wasn’t already the most misunderstood role in the C-suite. More than other boardroom…
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Advertisers
Google shines a light into covid vaccine murk
Google has clearly hit the right note with this new call to action – specifically inviting people to search for…
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Ad Tech
Talon’s Georgie Rumble: last bite of the cookie will encourage innovation in finding target audiences
January 2021 marked a year since Google announced that, due to privacy concerns, they would be blocking the use of…
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Ad Tech
Tito Ribeiro: seven key digital trends for 2021
This pings in from Brazil’s Tiago ‘Tito’ Ribeiro who seems to have worked at many big digital agencies and others…
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Advertisers
Apple, Google underline power with end-of-year ad blitz
Tech companies have never been closer to taking over the commercial/social world (some might say they have done already) but…
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News
Press Gazette survey shows massive transformation in the global news media business
The UK’s Press Gazette, which I’m delighted to see still standing – at one magazine I worked at there was…
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Advertisers
Post-lockdown creativity: Google’s heavyweights almost succeed in cheering us up
Google UK is running a campaign to support local businesses by encouraging Google reviews. Here’s boxer Anthony Joshua hymning the…
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Ad Tech
Advertiser alliance tiptoes towards brand safety deal with social media giants
For advertisers dealing with the likes of Facebook, Twitter and Google’s YouTube is a bit like parents with a naughty…
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Advertisers
Has Google shown data-driven creativity actually exists?
Something is definitely stirring in Google’s Moutain View ad department: Google had by far the best Super Bowl ad with…
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