This pings in from Brazil’s Tiago ‘Tito’ Ribeiro who seems to have worked at many big digital agencies and others in the online world, working on behalf of a number of big brands. Here are his seven digital trends for ...
Read More »Apple, Google underline power with end-of-year ad blitz
Tech companies have never been closer to taking over the commercial/social world (some might say they have done already) but also never been under such fire from legislators, especially in the US. Goodness knows much the likes of Apple and ...
Read More »Press Gazette survey shows massive transformation in the global news media business
The UK’s Press Gazette, which I’m delighted to see still standing – at one magazine I worked at there was a veritable stampede for the office copy to get to the jobs first – has listed the world’s top news ...
Read More »Post-lockdown creativity: Google’s heavyweights almost succeed in cheering us up
Google UK is running a campaign to support local businesses by encouraging Google reviews. Here’s boxer Anthony Joshua hymning the (possibly) unlikely environs of Golders Green where he was brought up. By Redwood BBDO. And actress Sheridan Smith in the ...
Read More »Advertiser alliance tiptoes towards brand safety deal with social media giants
For advertisers dealing with the likes of Facebook, Twitter and Google’s YouTube is a bit like parents with a naughty teenager: no house parties while we’re away they say only to find there’s a marquee erected at the bottom of ...
Read More »Has Google shown data-driven creativity actually exists?
Something is definitely stirring in Google’s Moutain View ad department: Google had by far the best Super Bowl ad with Loretta and now it’s doing the business for Black History Month in the US, niftily assembling some key moments in ...
Read More »Google’s tear-jerker could be big Super Bowl winner
Google has wheeled out what may be the big winner at the Super Bowl, the real-life story of an 85 year old man summoning up memories of departed Loretta thanks to Google Assistant. Made in-house, in part by a relative ...
Read More »Let’s bid a not-very-fond farewell to the decade when nearly everything changed
Whether or not you see the decade from 2010 to 2019 as good or bad (or dreadful) depends on where you’re sitting. If it’s at Facebook or Google it was good almost beyond belief as they hoovered up the lion’s ...
Read More »Google hits a YouTube winner – but does it mean anything?
This ad from Google promoting its search – still the cornerstone of the ever-expanding Alphabet empire – has had a staggering 94 million YouTube views. YouTube is owned by Google, of course, so hope they haven’t been giving it a ...
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