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Why Big Tech’s travails are an opportunity for media agencies to show their mettle
Has the Big Tech bubble burst? Disappointing quarterly results from Facebook owner Meta (although better than some expected), Google owner…
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Ad Tech
Big three tech giants – Alphabet, Meta and Amazon – snaffle almost half global ad spend
Tech stocks may have taken a pounding as the world comes out of the pandemic but new figures from WARC…
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Does Google need a new approach to ‘goodvertising?’
It’s been a somewhat trying year – you may have noticed – and when there’s trouble, there’s search as Google…
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Google launches new Pixel phone – and has absolutely nothing to say about it
Google’s new Pixel 6 phone is the first “all Google” phone it seems, not that that probably makes much difference…
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Silvia Sparry of Xaxis: will creativity solve digital advertising’s cookie-free dilemma?
With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build…
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Google launches ‘LGBTQ-friendly’ safe spaces for stores
Google is doing its bit for LGBTQ+ people with a new attribute on business profiles allowing shops and others to…
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News
New GroupM numbers show worryingly small media world
Just 25 media companies now control two thirds of the world’s near $700bn ad market according to new info from…
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Ad Tech
LiveRamp’s Vihan Sharma: challenges and opportunities for the post-pandemic CMO
As if the chief marketing officer (CMO) wasn’t already the most misunderstood role in the C-suite. More than other boardroom…
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Google shines a light into covid vaccine murk
Google has clearly hit the right note with this new call to action – specifically inviting people to search for…
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