Does Google need a new approach to ‘goodvertising?’

It’s been a somewhat trying year – you may have noticed – and when there’s trouble, there’s search as Google reminds us in this end-of-year round-up.

45 million views on its own YouTube channel so the point has been made to some effect. And you can’t blame Google for bigging up its own achievements.

No mention, of course, of the various nasties that can be accessed via the mightiest search engine, like anti-vaccine nonsense and worse.

But adland’s rather like football: if you’ve the most money then you can steamroller the opposition.

The sad bits followed by the (carefully selected) good bits has become rather a cliche across the pond. Nike does it too.

MAA creative scale: 4.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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