Google’s attempt to break into another business – gaming – has not met with unalloyed praise on either side of the Atlantic: its Stadia ‘cloud gaming platform’ is, so fans say, what everyone wants – you don’t need a console ...
Read More »Trust is now key for brands says Interbrand as it reveals world’s best
Interbrand has revealed its Best Global Brands for the 20th year with (somewhat depressingly) Apple ($234bn, below), Google and Amazon occupying their customary top three places. Others in the top ten are Microsoft at 4, Coca-Cola 5, Samsung 6, Toyota ...
Read More »If Zuckerberg and co. play ball with new OECD tax rules then their image problem might be solved
Facebook is running a nice ‘Privacy is Personal’ campaign by Possible, good because it’s clear, understated and human. Privacy issues continue to dog Facebook – and rivals like Twitter and Google – and will no doubt continue to do so ...
Read More »Google boost its brand – in face of growing hostility – with ‘Here to help’
Whatever you say about Google – and a lot’s been said recently, not always to its advantage – it’s inescapably useful. So now the tech giant, under fire from all sides seemingly, is going back to basics with its first ...
Read More »Amazon heads march of the FANGs as they dominate adland
Ad Age has confirmed what we all suspected, that the so-called FANG companies (Facebook, Amazon, Neflix and Google) are increasingly driving advertising, in the US in this case but the same is true around the world surely. Much of the ...
Read More »Roy Jeans: why the Cairncross Review into news media is a failure of intent and resolution
Christophe Guilluy’s recently published English-language version of “Twilight of the Elites” focuses on nascent tensions between France’s metropolitan ruling class and the disenfranchised people who live in the countryside outside of France’s “citadels” of power and economic influence. Originally published ...
Read More »Interbrand names Apple, Google and Amazon 2018 top brand winners
Apple, Google, and Amazon are the three most valuable brands in Interbrand’s 2018 Best Global Brands report. Now in its 19th year, the report’s 2018 theme is “Activating Brave.” The top three includes two of the world’s first $1trillion companies, ...
Read More »AT&T unveils Xandr addressable ads challenge
Google and Facebook have profited mightily by being the first companies to achieve direct marketing at scale but life may be about to become more difficult. Despite the various scandals afflicting Facebook in particular and pressure from regulators both companies ...
Read More »Amazon’s ad business in hot pursuit of Facebook and Google
Amazon passed $2bn in net revenue (profit) for the first time in the second quarter of 2018, boosted by its rapidly growing high margin cloud computing business (is there anything Amazon doesn’t do?) Buried in the numbers is its ad ...
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