Has Google shown data-driven creativity actually exists?

Something is definitely stirring in Google’s Moutain View ad department: Google had by far the best Super Bowl ad with Loretta and now it’s doing the business for Black History Month in the US, niftily assembling some key moments in black history to plug its search capabilities.

Data-driven creativity is a surprisingly elusive beast but I guess this is it.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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