Technology

WPP’s GroupM is forecasting 24% growth for the UK ad market in 2021 – up from its previous forecast of 12.4% – a rate of growth its president of business intelligence Brian Weiser describes as “astonishing.” Weiser (left) told Campaign: ...

Another day, more big media reviews: $800m Bayer is reviewing out of WPP and Omnicom’s PHD while WPP’s bespoke shop Plus is also on the line for Chanel (below), about $400m on media although it spends far more on other ...

Stephen Barnes is co-founder and ECD of multi-discipline agency Collective. Desert Island Ads If this was a real desert island, you can guarantee I would have packed too much. 5 pairs of shorts, 3 ‘spare’ phone chargers, perhaps even a ...

The music industry is undergoing all sorts of upheavals in the digital era – Spotify’s founder is even trying to buy Arsenal – and there’s a new major player on the B2B stage: Songtradr, which claims to be the world’s ...

Surveys always seem to tell you what you think you know already, which is why we ignore most of them. Here’s another from Wunderman Thompson summarising what a tangle companies get into as they try to combine marketing with IT/technology, ...

There are so many online “platforms” out there that, sooner or later, they’re going to need to take to branding to differentiate themselves. For a while some at least, like TikTok currently, are such a phenomenon that there’s no need. ...

The great pandemic move to digital has hit a real-life brick wall, according to a new study from Deloitte Digital, which found that almost half of British consumers prefer to shop on their local high street and 33 per cent ...

Cookies are on the way out and a new form of data collection is coming to replace third-party data. Recognising consumers concerns about data privacy, but also their simultaneous desire for personalisation, is essential for digital marketing. Zero-party data can ...

Cannes is back in June – sort of, still virtual alas – with lions in their cages for pandemic-ravaged 2020 as well as 2021. Microsoft has already been awarded its Creative Marketer of the Year, deservedly no doubt although there ...