Technology
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MAA Ad of the Week: Back Market from Gus
This won’t have gone down very well in Cupertino, a new campaign from French-owned refurbished device company Back Market timed…
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OMG’s winning streak hots up with Uber
Omnicom’s OMG has landed another big global media account, Uber with a current spend of around $600m but one which…
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UK Ad Association wades into deep waters of AI
The UK’s Advertising Association is pretty good at latching on to the issues of the day and it’s doing its…
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Sorrell faces one of his biggest challenges as S4 Capital flops again
Sir Martin Sorrell’s S4 Capital has posted yet another profit warning, saying revenues in 2023 will be lower than last…
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Trashing the brand: what on earth does Sainsbury’s think it’s doing?
Companies spend decades building a brand. Over the years big UK supermarket chain Sainsbury’s hasn’t done a bad job. It…
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DDB Worldwide named as Parley for the Oceans creative partner
DDB Worldwide has been named as creative partner of Parley for the Oceans, an environmental “eco-innovation” pressure group and alliance…
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Digital-only agencies face a challenge: what if it doesn’t work?
Is there a growing perception in marketing land that digital ain’t all it’s cracked up to be? Yes, the tide…
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Exploring the Intersection of advertising and the stock market
The intersection between advertising and the stock market is a fascinating subject to explore, with implications that can affect all…
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Giles Keeble: why there’s still a role for creativity in the age of social media and ChatGBT
After my last column about how many of the award winning as ads of the 70s and 80s would not…
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