Technology

UK media independent The Specialist Works is buying hyper-local media and data business Pintarget. Pintarget, founded in 2016 by Charlie Makin and part-owned by shopper media specialist RMI will now be known as Pintarget by The Specialist Works with Makin ...

What does “business transformation” actually mean? Especially when an ag agency group gets its mitts around it. Daimler’s former head of “digital agency model and data activation” (whatever that means) Conrad Fritzsch is moving to Publicis Emil, Publicis Groupe’s new ...

The news about Andy Main (below) being seduced by WPP to leave Deloitte’s and take on the captaincy of the good ship Ogilvy is a glimpse of the future for the industry. Across the board historically the top job usually ...

Amazon is the world’s most valuable brand in these straightened times according to research firm Kantar, worth $415bn (up 32 per cent on last year.) The top ten is Amazon; Apple ($352bn + 14%), Microsoft ($326bn + 30%), Google ($323 ...

By Douglas Wood and Nick Swimer. On May 6 ISBA released a summary of a nine-month investigation into digital media buying in the United Kingdom. The investigation, led by PwC, examined the waterfall effect of an advertiser’s investment – the ...

The North Face has joined some smaller brands in boycotting Facebook and Facebook-owned Instagram in July as part of a campaign orchestrated by anti-extremist group #StopHateForProfit. In its wake outdoor equipment retailer REI said it will also join the boycott, ...

We are at the start of what is likely to be the most intense period of rapid digitisation in history. The scale and ease with which we adopted mass remote working and embraced the internet as the go-to channel for ...

IPG Mediabrands’ Magna is the latest to unveil its crystal ball (no plurals please) for 2020 and it’s forecasting a 7.2% drop in global adspend with what it calls linear (offline) media tumbling by 16% with digital inching up one ...

Research firm Forrester is predicting that US agencies will lose 52,000 jobs through 2021, 35,167 in 2020 and 16,758 in 2021 to be precise. Creative agencies will be hit hardest (down 14%) with digital and media agencies down seven per ...