Technology

Global independent Out of Home media agency Talon is rebranding with ‘Think Outside,’ emphasising its increased global scale as the biggest OOH independent media agency worldwide. Approaching its tenth year, Talon works with global brands including Diageo, BBC, and McDonald’s ...

Philips Domestic Appliances has appointed Droga5 London as global lead creative agency. D5 London is part of Accenture Song. The three-year relationship covers all kitchen appliances, coffee, air, garment and floor care ranges in over 100 countries. D5 London will ...

House 337 is launching social-first practice Native Social & Content. The new practice will offer brands editorially-led social campaigns and content partnerships plus digital advertising, brand-funded programming, influencer and creator marketing and same-day production. It will be headed by executive ...

The launch of early access Prime Day was just the latest sign that festive sales are getting ever earlier and less focused on Christmas giving. Kicking off as far back as September, consumers are increasingly being bombarded with a series ...

Interpublic’s IPG Mediabrands has struck a deal with specialist company Scope3 to measure and reduce carbon emissions in digital advertising, mostly by offsetting. It will also offer Scope3 data for each digital ad impression alongside its own media consumption carbon ...

S4 Capital, owner of Media.Monks among many others, and its india-rubber boss Sir Martin Sorrell may be down but they’re certainly not out. Sorrell says third quarter like-for-like gross profit (not actual profit) rose 29% to nearly £250m although real ...

The marketing procurement community needs to spend more time focussing on media and marketing effectiveness Stephen Broderick (below), senior partner of Media Marketing Compliance told the US ProcureCon Marketing 2022 conference last week. In his opening remarks Broderick said that ...

The plethora of Christmas ads on TV aren’t the only current manifestations of creativity. US-based global fashion house Coach’s 3D animated film on Ocean Outdoor’s flagship Piccadilly Lights digital screen in London is garnering plenty of attention in rainy London. ...

WPP appears to be following the Publicis ‘country manager’ route with the appointment of Franck-Michael Schmidt (below), CEO of its Scholz & Friends Family as the first president of its German business. Germany is WPP’s third biggest market after the ...