Technology

This is how Publicis Groupe’s Marcel platform will work

Publicis Groupe has revealed details of how Marcel will work when it launches in January 2019. Marcel, you may remember, is the reason Publicis Groupe hasn’t entered any awards over the last year. At Cannes 2017, CEO Arthur Sadoun got ...

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Lessons from SXSW: Neil Davidson of HeyHuman

“It’s like Glastonbury for Geeks.” Before I got on the plane from muggy England to Austin, Texas, that’s what I was told to expect of South by Southwest (SXSW), the world’s leading tech and innovation conference. Glastonbury for geeks. Possibly ...

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Nokia tests reliability to the limit in Mother’s new ad

Even iPhone obsessed millennials know the Nokia “brick” is indestructible, so Mother’s new ad for the brand cleverly trades on this USP in an endearing way. Two boys rely on each other – and on their Nokia phones – to ...

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Goodby Silverstein launches augmented reality Instagram

Goodby Silverstein & Partners is one of the pillars of advertising excellence in the US; seemingly unmoved by the the latest fads. But it moves with the times too. Now its GS&P Labs is unleashing a new “prototype” called Gramar ...

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Volvo plays Thor for lightning-activated poster

Digital posters can do most things these days but here’s an interesting wheeze from Volvo; harnessing lightning Thor-style in stormy Bangkok to illuminate a poster for the new S90 plug-in (and directing the lightning harmlessly to the ground it seems). ...

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Have YouTube’s algorithms gone bananas?

I know that YouTube is under pressure for publishing inappropriate this and that – with advertisers withdrawing in droves although that probably won’t last – but have its (possibly rehashed) algorithms gone mad? When I go to YouTube I usually ...

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