Technology

The latest quarterly data from the Advertising Association/WARC Expenditure Report show UK advertising spend rose by 4.3% to £8.5bn between July and September 2022, the ninth consecutive quarter of post-covid growth. The UK ad market is forecast to grow by ...

If you Google PwC and fines you get a pretty long charge list, fines for mis-auditing companies ranging from BT to giants of the construction world. But the (sometimes inexact) bean counters hoovered up £5bn of revenue in 2022 and ...

Meta is the official social media supplier to the 2023 Rugby World Cup, coming up in France in the autumn, and BETC, Havas Play, Havas Events and Unit9 have been signed up alongside in-house Meta Creative X to expound the ...

As the world’s self-styled economic movers and shakers gather in Davos – cautious optimism seems to be the keynote so far – back at the UK coalface it seems as though 2023 may not be the car crash many feared, ...

Exercise can sharpen even the brightest minds, according to sports brand ASICS in a new documentary streaming on Prime Video. The global campaign, ‘Mind Games – The Experiment,’ from London indie creative agency Neil A Dawson & Company, About Beyond ...

Saatchi & Saatchi has won new Nasdaq-listed asset manager Alvarium Tiedemann (AlTi), a combo of Tiedemann Group, Alvarium Investments Limited and Cartesian Growth Corp. The new company is valued at around $1.1 billion, with $60 billion in assets under management ...

A1 product ChatGPT has the ad business all-a-flutter with fears (hopes in some cases, like the CFO) that it will make copywriters and art directors (among others) redundant as it seems to be able to do everything pretty reliably. Actor ...

Dentsu media agency iProspect has won online retailer Zalando’s global business, its second big win in a year after BMW. Zalando moves from OMG. Germany-based Zalando has a turnover of €10bn and spends between €300-400m on media. Zalando regional V-P ...

If you’re an agency what do you do with a product or service that’s a complete lemon? (Not a DDB/VW lemon obviously.) It’s hardly a new issue but one that’s more pressing these days as consumers (of everything from food ...