Technology

By Elizabeth Cherian, Wunderman Thompson Known as the SXSW of Europe, Web Summit is annually hosted in Lisbon, Portugal, and the largest tech conference in the world. This year’s event pavilions were heaving with more than 70,000 global attendees, all ...

Grey Consulting has teamed with pollsters YouGov to discover that: 63 per cent of people trust social media platforms less than they did two years ago. Shift in confidence means 61 per cent of users are being more careful about ...

By Nick Mawditt As data has dictated the direction of travel for the media economy in recent times, there remains an over-reliance on some performance metrics that still profess to measure efficiencies rather than effectiveness. This is changing as we ...

There’s a new kid on the data-driven block, Interpublic’s Kinesso, a “precision targeting and optimisation” outfit driven by IPG’s Acxion, the data business it bought last year for $2.2bn. This will include Cadreon IPG’s addressable media business. Kinesso’s CEO is ...

Sir Martin Sorrell isn’t just a critic (see yesterday) but a doer too. Now his new S4Capital has “merged” Firewood, claimed to be Silicon Valley’s largest digital agency with MediaMonks, the foundation of the S4 empire. Firewood, reported to have ...

A new study aggregating econometric model evidence over five years for Out of Home (OOH) across 112 brands highlights the profitability of OOH and Digital OOH (DOOH) campaigns as the medium achieves critical mass in terms of reach, audience and ...

Digital has won the media share game in the sense that it takes over half the ad market in most economies. But some older media are fighting back, especially when they show they can effectively harness digital bells and whistles. ...

Timing is all, as they say, and just as WPP has announced some pretty grim first quarter trading numbers former CEO Sir Martin Sorrell’s S4 Capital has chosen to announce two new acquisitions: “food and liquids studio” Caramel Pictures and ...

Marketing group Williams Lea Tag (WLT), now owned by Advent International, is splitting itself in two: former printer Williams Lea which handles outsourced business processes for big companies under its new CEO Clare Hart and Tag which is an ad ...