Technology

WPP has bought US-based Fenom Digital which describes itself as a purveyor of “transformative digital solutions for the age of human interactions.” Ecommerce in other words. Fenom was founded in New york by Dylan Runne three years ago and now ...

The wheels are coming off the one-time Meta juggernaut with a vengeance. Ireland’s Data Protection Commission (DPC) is (reluctantly) fining the Facebook and Instagram owner €390m for targeting users with personalised ads. Apparently these, the foundation of Meta’s $98bn ad ...

Major advertisers believe that their agency partners are still offering value in 2022, according to new research from the WFA and strategic partner The Observatory International. According to Global Agency Remuneration Trends, perceptions of value provided from relationships are up ...

In his unequaled wisdom, Stephen has asked me to rattle on about what I consider to the best and the worst ads of 2022. So, here goes… The best is without question the wonderful spot for “Posten,” the Norwegian postal ...

Consultancy MediaSense is launching a DE&I (Diversity, Equity & Inclusion) audit programme for advertisers. Sanofi is one of the early adopters. The audit programme, which aligns closely with the World Federation of Advertisers’ (WFA) responsible media framework, will identify key ...

The wonders of digital Out of Home continue apace. Denmark’s TV2 premieres its popular Christmas family series Tinka og sjælens spejl with an original DeepScreen digital out of home experience on Ocean Outdoor’s large format digital screen at the Field’s ...

The Epica awards, chosen by specialist journalists (not us) have finished their deliberations and chosen a number of Grand Prix: • RESPONSIBILITY: “Anti Look – the life-saving QR design”, Scholz & Friends (Germany), Johanniter-Unfall-Hilfe • PR: “The Name Catalogue,” TRY ...

Five isn’t so short but any number of agencies could put their hand up to be UK Agency of the Year, unlike the last two years dominated on both the creative and new business front by Uncommon Creative Studio. The ...

Crayola, dentsuMB, and Golin PR’s “Color Yourself into the World” won the Iridium Effie and was named the most effective campaign in the world at the second annual Global Best of the Best Effie Awards. (Not sure what iridium is ...