Technology

WPP sets out ambitious plans as it emerges in one piece from bad old 2020

WPP is updating investors and analysts today but the menu gives a pretty clear idea of CEO Mark Read’s plans and expectations. Under Strategic Goals we have: *Return core Communications business to sustainable growth. *Expand further into high-growth areas of ...

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Nick Mawditt of Talon Outdoor: ten themes which will change Out of Home in 2021

Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move. Audiences have shifted rather than disappeared and have shown an appetite for social mobility that will continue into 2021. Strong ...

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MAA’s 2020 holding company of the year, advertiser and – UK creative agency

2020 was a particularly challenging year for the ad holding companies, pre-pandemic already facing challenges from the big consultancies – most notably Accenture, now armed with Droga5 – and the rush to digital and consequent hit on margins. For the ...

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Coca-Cola launches giant $4.2bn creative and media reviews

Once upon a time Coca-Cola reviewing its creative and media accounts would have been by far the biggest story in adland. It still might be of course, as the soft drinks giant is reviewing its global arrangements for both, currently ...

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Dentsu International is first ad holding company to announce across-the-board job losses

Dentsu International is the first of the big ad holding companies to announce company-wide post-pandemic job losses. The company, formerly Dentsu Aegis Network which operqtes outside Dentsu’s homeland Japan, will cull around 6000 jobs, 12.5% of the workforce. Dentsu says: ...

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Goddard steps down at Ocean after decade of OOH expansion

Tom Goddard is stepping down as chairman of Ocean Outdoor after a decade which has seen the niche digital Out of Home operator grow into a substantial European force with operations in the Netherlands, Nordics and key German cities on ...

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