Technology

WPP has moved to tidy up one of the anomalies in its global empire, its 61.5% holding in WPP AUNZ. The business, formerly mostly STW, has flatlined at best recently with newish CEO Jens Monsees (left), a former BMW executive, ...

Mobile is one of the most important developments in the world of marketing since the evolution of the ‘buy-one-get-one-free’ deal. It has changed how brands interact with their customers, how customers think and behave, and how consumer decisions are made. ...

The late Paul Simons was a former chairman and CEO of Ogilvy London. Here’s his take (from July) on new Ogilvy global boss Andy Main. The news about Andy Main (below) being seduced by WPP to leave Deloitte’s and take ...

Amazing how a combination of Amazon and Covid-19 change the world. Another WPP agency brand Geometry, which specialises in ecommerce, is being merged, this time into VMLY&R, itself a combo of digital network VML and once high-flying ad agency Y&R. ...

To receive good news in 2020 is something to be celebrated. Even if it is a small step, it’s a short shot to counteract the ongoing face-grinding misery parade that has accompanied us through this year. But we have that ...

There goes another one. WPP was built on the back of four big agency acquisitions: JWT, Ogilvy, Y&R and Grey. Now Ogilvy is the only one left standing alone as Grey, which has had a torrid time recently, especially in ...

Sir Martin Sorrell’s S4 Capital motors on happily through the pandemic, reporting Q3 2020 revenue of £86.4m (up 13% on the same period of last year) and gross profit of £75.3m (up 23%.) All this without the benefit of BMW’s ...

A lockdown world is becoming like a virtual gaming experience, you live everything online. Now its make-up too, with Signature Faces from L’Oreal with the help of Vice agency Virtue. The Sinature Faces collection was co-created by L’Oréal Paris global ...

WPP CEO Mark Read is claiming a win in the third quarter of 2020 with “just” a 7.6% fall in the like for liker revenue compared to -15,1% in Q2. Globally this metric amounted to (all minuses) 5.5% in the ...