Technology

EssenceMediacom’s Krichefski to be next IPA president

EssenceMediacom global COO Josh Krichefski has been nominated as IPA President-elect to succeed Julian Douglas, vice chairman of VCCP. The election will take place at the IPA AGM in March next year. The IPA represents UK creative and media agencies. ...

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Leading OOH media agency Talon rebrands to major on global scale and ambitions

Global independent Out of Home media agency Talon is rebranding with ‘Think Outside,’ emphasising its increased global scale as the biggest OOH independent media agency worldwide. Approaching its tenth year, Talon works with global brands including Diageo, BBC, and McDonald’s ...

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Droga5 London wins global Philips

Philips Domestic Appliances has appointed Droga5 London as global lead creative agency. D5 London is part of Accenture Song. The three-year relationship covers all kitchen appliances, coffee, air, garment and floor care ranges in over 100 countries. D5 London will ...

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House 337 launches Native Social & Content practice

House 337 is launching social-first practice Native Social & Content. The new practice will offer brands editorially-led social campaigns and content partnerships plus digital advertising, brand-funded programming, influencer and creator marketing and same-day production. It will be headed by executive ...

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IPG Mediabrands teams with Scope3 in new emissions drive

Interpublic’s IPG Mediabrands has struck a deal with specialist company Scope3 to measure and reduce carbon emissions in digital advertising, mostly by offsetting. It will also offer Scope3 data for each digital ad impression alongside its own media consumption carbon ...

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Sorrell’s S4 Capital bounces back although question marks remain

S4 Capital, owner of Media.Monks among many others, and its india-rubber boss Sir Martin Sorrell may be down but they’re certainly not out. Sorrell says third quarter like-for-like gross profit (not actual profit) rose 29% to nearly £250m although real ...

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MMC’s Broderick tells advertisers to focus on value and transparency in hard-hitting address

The marketing procurement community needs to spend more time focussing on media and marketing effectiveness Stephen Broderick (below), senior partner of Media Marketing Compliance told the US ProcureCon Marketing 2022 conference last week. In his opening remarks Broderick said that ...

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Lil Nas X stars for Coach on Ocean’s Piccadilly Lights

The plethora of Christmas ads on TV aren’t the only current manifestations of creativity. US-based global fashion house Coach’s 3D animated film on Ocean Outdoor’s flagship Piccadilly Lights digital screen in London is garnering plenty of attention in rainy London. ...

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