Technology

Elections are good news for polling companies and others occupying the murky waters of research-based prediction, but dangerous too. What if they keep getting it wrong? Brand Keys is an interesting player, purporting to measure “voter enthusiasm,” the likelihood of ...

In-content advertising company Mirriad is showing off its AI-driven skills this Halloween with ‘Night of the Living Dead Brands,’ a spin on George Romero’s famous horror flick. See how many you can spot. Mirriad's Night of the Living Dead Brands ...

Syzygy, part-owned by WPP, has won Deliveroo’s organic perrormance and global SEO business following a competitive pitch. Dlieveroo is also reported to be reviewing its above the line account. Deliveroo is one of those companies whose value has soared in ...

Wunderman Thompson has hired Sid McGrath as UK chief strategy officer. McGrath joins from Karmarama where he spent 14 years building the agency, now part of Accenture Interactive. McGrath’s role in stitching creative, data and technology together there is named ...

More upheavals in the increasingly busy world of media consulting: former FirmDecisions boss Stephen Broderick (below) and colleagues Fiona Foy, Tony Whittingstall and David Reid are joining rival MediaPath Compliance. Firm Decisions is the auditing and compliance division of listed ...

Boutique advisory firm Ciesco has been analysing this year’s M&A advertising and media deals to date and found – unsurprisingly – that the total is down year on year – by 17%. The first quarter (pre-Covid for many) saw the ...

New work by JCDecaux and Clear Channel reflects changing times, deeper thinking and wider implications for media planning. By Nick Mawditt We’ve seen audiences return to most places now (with the notable exception of offices and football grounds) and the ...

Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to the World Federation of Advertisers’ latest Crisis Response Tracker. 54 per cent of respondents ...

Lots of gossip over the weekend that S4 Capital’s Sir Martin Sorrell has been putting the finishing touches to a big deal, his biggest so far since kicking off S4 with the £300m acquisition of MediaMonks. In hindsight MediaMonks looks ...