Technology

L’Oreal and Virtue launch first virtual make-up range

A lockdown world is becoming like a virtual gaming experience, you live everything online. Now its make-up too, with Signature Faces from L’Oreal with the help of Vice agency Virtue. The Sinature Faces collection was co-created by L’Oréal Paris global ...

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Is Biden winning the presidential psychology battle?

Elections are good news for polling companies and others occupying the murky waters of research-based prediction, but dangerous too. What if they keep getting it wrong? Brand Keys is an interesting player, purporting to measure “voter enthusiasm,” the likelihood of ...

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Mirriad brings brands back from the dead for Halloween

In-content advertising company Mirriad is showing off its AI-driven skills this Halloween with ‘Night of the Living Dead Brands,’ a spin on George Romero’s famous horror flick. See how many you can spot. Mirriad's Night of the Living Dead Brands ...

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Syzygy wins Deliveroo global digital task

Syzygy, part-owned by WPP, has won Deliveroo’s organic perrormance and global SEO business following a competitive pitch. Dlieveroo is also reported to be reviewing its above the line account. Deliveroo is one of those companies whose value has soared in ...

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Wunderman Thompson hires strategy chief Sid McGrath, brings back Quality Street

Wunderman Thompson has hired Sid McGrath as UK chief strategy officer. McGrath joins from Karmarama where he spent 14 years building the agency, now part of Accenture Interactive. McGrath’s role in stitching creative, data and technology together there is named ...

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FrmDecisions breakaway joins rival consultancy MediaPath

More upheavals in the increasingly busy world of media consulting: former FirmDecisions boss Stephen Broderick (below) and colleagues Fiona Foy, Tony Whittingstall and David Reid are joining rival MediaPath Compliance. Firm Decisions is the auditing and compliance division of listed ...

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Talon: back to Old School: media planning lessons post-Covid

New work by JCDecaux and Clear Channel reflects changing times, deeper thinking and wider implications for media planning. By Nick Mawditt We’ve seen audiences return to most places now (with the notable exception of offices and football grounds) and the ...

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