Tag Archives: google

IPA calls on YouTube and Google to mend their ad ways

The UK’s IPA agency trade body has formally called on Google-owned YouTube and Facebook to work with the IPA and ISBA (the advertiser equivalent) to bring the safety, measurement and viewabillity of their online video up to acceptable industry standards. ...

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Google challenges media agencies in programmatic TV ads

The giant octopus that’s Google (Goldman Sachs has already nabbed the giant squid) is setting its sights on TV ad buying – programmatic version – by offering advertisers the chance to buy TV through its DoubleClick platform that already serves ...

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T&P’s Hornby leads the charge as Google’s Brittin resists outside ad verification

Here’s The&Partnership’s Johnny Hornby on the trail of Google and Facebook again, in one of his regular appearances on Sky News. He wants Google and Facebook to decide whether they’re “platforms” or “publishers” (publishers are legally responsible for their content ...

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YouTube “rogue ads” threaten Google’s online cash cow

Google’s YouTube is facing a full-on ad crisis as a raft of important advertisers – including the UK government’s Cabinet Office, TfL, the Guardian and L’Oreal – have pulled their ads from the online channel following a further investigation by ...

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