Tag Archives: google

Here we go then: Google is planning to introduce generative artificial intelligence (AI) into its advertising business. The tech giant intends to create ads based on material supplied by marketers and others. “Generative AI is unlocking a world of creativity,” ...

Has the Big Tech bubble burst? Disappointing quarterly results from Facebook owner Meta (although better than some expected), Google owner Alphabet (YouTube made a loss), Amazon (cloud business getting softer) and even the mighty Apple (supply chain problems in covid-hit ...

Tech stocks may have taken a pounding as the world comes out of the pandemic but new figures from WARC show that Alphabet (Google), Meta (Facebook and Instagram) and, increasingly, Amazon, are tightening their hold on the global ad market. ...

It’s been a somewhat trying year – you may have noticed – and when there’s trouble, there’s search as Google reminds us in this end-of-year round-up. 45 million views on its own YouTube channel so the point has been made ...

Google’s new Pixel 6 phone is the first “all Google” phone it seems, not that that probably makes much difference to anyone. Quite likely that this new ‘brand anthem’ for the phone from Anomaly won’t make much difference to anyone ...

With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build relevant ad experiences. Digital advertising’s precision targeting and measurement capabilities have placed performance under the microscope, but this has drawn ...

Google is doing its bit for LGBTQ+ people with a new attribute on business profiles allowing shops and others to mark themselves as ‘LGBTQ-friendly’ safe spaces. House of Greenland has produced the introductory film, featuring Orphan Tailoring in London’s East ...

Just 25 media companies now control two thirds of the world’s near $700bn ad market according to new info from WPP’s GroupM and, of these, all are based in either California (apart from Comcast) or China. MediaPost Since 2016 Google’s ...

As if the chief marketing officer (CMO) wasn’t already the most misunderstood role in the C-suite. More than other boardroom positions, the definition of what it means to be CMO changes notoriously fast – a trend that has only accelerated ...