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Advertisers
UK Ad Association wades into deep waters of AI
The UK’s Advertising Association is pretty good at latching on to the issues of the day and it’s doing its…
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Ad Tech
Now Google wants to be your creative director
Here we go then: Google is planning to introduce generative artificial intelligence (AI) into its advertising business. The tech giant…
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Advertisers
Why Big Tech’s travails are an opportunity for media agencies to show their mettle
Has the Big Tech bubble burst? Disappointing quarterly results from Facebook owner Meta (although better than some expected), Google owner…
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Ad Tech
Big three tech giants – Alphabet, Meta and Amazon – snaffle almost half global ad spend
Tech stocks may have taken a pounding as the world comes out of the pandemic but new figures from WARC…
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Advertisers
Does Google need a new approach to ‘goodvertising?’
It’s been a somewhat trying year – you may have noticed – and when there’s trouble, there’s search as Google…
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Advertisers
Google launches new Pixel phone – and has absolutely nothing to say about it
Google’s new Pixel 6 phone is the first “all Google” phone it seems, not that that probably makes much difference…
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Ad Tech
Silvia Sparry of Xaxis: will creativity solve digital advertising’s cookie-free dilemma?
With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build…
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Advertisers
Google launches ‘LGBTQ-friendly’ safe spaces for stores
Google is doing its bit for LGBTQ+ people with a new attribute on business profiles allowing shops and others to…
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News
New GroupM numbers show worryingly small media world
Just 25 media companies now control two thirds of the world’s near $700bn ad market according to new info from…
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