Tag Archives: google

Now Google wants to be your creative director

Here we go then: Google is planning to introduce generative artificial intelligence (AI) into its advertising business. The tech giant intends to create ads based on material supplied by marketers and others. “Generative AI is unlocking a world of creativity,” ...

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Why Big Tech’s travails are an opportunity for media agencies to show their mettle

Has the Big Tech bubble burst? Disappointing quarterly results from Facebook owner Meta (although better than some expected), Google owner Alphabet (YouTube made a loss), Amazon (cloud business getting softer) and even the mighty Apple (supply chain problems in covid-hit ...

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Does Google need a new approach to ‘goodvertising?’

It’s been a somewhat trying year – you may have noticed – and when there’s trouble, there’s search as Google reminds us in this end-of-year round-up. 45 million views on its own YouTube channel so the point has been made ...

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Silvia Sparry of Xaxis: will creativity solve digital advertising’s cookie-free dilemma?

With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build relevant ad experiences. Digital advertising’s precision targeting and measurement capabilities have placed performance under the microscope, but this has drawn ...

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Google launches ‘LGBTQ-friendly’ safe spaces for stores

Google is doing its bit for LGBTQ+ people with a new attribute on business profiles allowing shops and others to mark themselves as ‘LGBTQ-friendly’ safe spaces. House of Greenland has produced the introductory film, featuring Orphan Tailoring in London’s East ...

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New GroupM numbers show worryingly small media world

Just 25 media companies now control two thirds of the world’s near $700bn ad market according to new info from WPP’s GroupM and, of these, all are based in either California (apart from Comcast) or China. MediaPost Since 2016 Google’s ...

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