Tag Archives: google

72andSunny lauds the good bits of Google

Where would we all be without Google? We’d be up a well-known creek without a paddle, of course, but is it really a force for good? Google Search is, according to this new piece of cheerleading from 72andSunny. Trouble is, ...

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Crowd-funding is Pemsell’s key to the rescue of the Guardian

Has the Guardian finally found a viable future as a crowd-funded news organisation? Readers of Guardian online will have noticed bits in yellow at the bottom of each story saying “while you’re here,” inviting you to send money to support ...

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Google shows its funny side in new search film from BBH

Google’s promoting the joys of search – yes, really – with this film from BBH and its in-house Black Sheep Studios featuring “influencer” stuntman Colin Furze. Influencers are all the rage these days, Samsung’s Marc Mathieu observing recently that he’s ...

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IPA calls on YouTube and Google to mend their ad ways

The UK’s IPA agency trade body has formally called on Google-owned YouTube and Facebook to work with the IPA and ISBA (the advertiser equivalent) to bring the safety, measurement and viewabillity of their online video up to acceptable industry standards. ...

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Google challenges media agencies in programmatic TV ads

The giant octopus that’s Google (Goldman Sachs has already nabbed the giant squid) is setting its sights on TV ad buying – programmatic version – by offering advertisers the chance to buy TV through its DoubleClick platform that already serves ...

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T&P’s Hornby leads the charge as Google’s Brittin resists outside ad verification

Here’s The&Partnership’s Johnny Hornby on the trail of Google and Facebook again, in one of his regular appearances on Sky News. He wants Google and Facebook to decide whether they’re “platforms” or “publishers” (publishers are legally responsible for their content ...

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