Tag Archives: GoCompare

More on the price comparison ad front: we’ve just had a new ‘epic’ effort from Moneysupermarket and now Gocompare has returned to the fray, with the reappearance of long-serving Welsh tenor Gio Compario. Gio, along with creators Chris Wilkins and ...

Agency Fold7 takes us on another peregrination around Wales in its new ad for price comparison site Gocompare.com, a company based in, surprise, Newport, Wales. This one features Glyn the ‘house whisperer.’ Actually it’s turning into a quite a good ...

Price comparison websites are a genius business – big, profitable, hardly rocket science – but your shop window, assuming the site works of course, is advertising. And, more often that not, big budget telly advertising like wot it used to ...

I don’t think I would although, mercifully, I’m not an advertiser. But there does seem to be a groundswell of opinion that the Cannes Lions festival has lost its way – awarding nice bits of creativity (to be fair it ...

They’re getting classy these days, UK price comparison websites, and Moneysupermarket.com has raised the stakes a bit by hiring Mother to handle its £25m (media equivalent) creative advertising. The business moves from Dare whose swan song was quite a nice ...

UK budget airline Easyjet is reviewing its creative account at Publicis following a change of top management while furniture megastore DFS is doing the same to its whopper £92m media account, the eighth-biggest in the UK according to Campaign. And, ...

It’s been a bumper year for TV advertising in the UK with revenue up between 15 and 20 per cent over 2009. Interestingly online companies are taking more of the top spots according to Nielsen, accounting for ten of the ...

Worrying news out today that Autoglass, the company with those intensely irritating radio ads, is to double its marketing budget to £30 million with the aim of, in the words of its marketing director, “reaching superbrand status”. Anyone who listens ...