Tag Archives: GoCompare

GoCompare’s Gio cuts the opera in hard sell Droga5 debut

GoCompare.com may have a new agency, Droga5, but Welsh tenor Gio Compario lives on, although in D5’s debut campaign he’s acting not singing. Impersonating a real-life GoCompare insurance customer (female) who’s life – and car -are turned upside down by ...

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GoCompare to turn down the volume at Droga5

Droga5 London has pipped Anomaly and TBWA to the big GoCompare price comparison website business. GoCompare creative was previously handled by in-house team Chris Wilkins and Sian Vickers. Fold7 worked on GoCompare for a couple of years ending in 2015. ...

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GoCompare CMO Harris plans new foray into agency land

I see that price comparison site goCompare is reviewing its creative account, handled by writer/art director team Chris Wilkins and Sian Vickers. This follows the appointment of new CMO Zoe Harris from Trinity Mirror, the UK’s last-still-standing national and local ...

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GoCompare media review should be an opportunity for a UK media independent

UK price comparison site GoCompare.com is reviewing its £40m media account, a move which may give a home-grown media independent the rare chance to win a big one. GoCompare is currently handled by Carat, moving there from MEC in 2011. ...

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Gocompare’s Gio Compario makes ‘triumphant’ return

More on the price comparison ad front: we’ve just had a new ‘epic’ effort from Moneysupermarket and now Gocompare has returned to the fray, with the reappearance of long-serving Welsh tenor Gio Compario. Gio, along with creators Chris Wilkins and ...

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Fold7 and Gocompare go ‘house whispering’ in, er, Wales

Agency Fold7 takes us on another peregrination around Wales in its new ad for price comparison site Gocompare.com, a company based in, surprise, Newport, Wales. This one features Glyn the ‘house whisperer.’ Actually it’s turning into a quite a good ...

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Fold7 takes on £40m Gocompare creative challenge

Price comparison websites are a genius business – big, profitable, hardly rocket science – but your shop window, assuming the site works of course, is advertising. And, more often that not, big budget telly advertising like wot it used to ...

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