Tag Archives: GoCompare

Gocompare’s Gio Compario makes ‘triumphant’ return

More on the price comparison ad front: we’ve just had a new ‘epic’ effort from Moneysupermarket and now Gocompare has returned to the fray, with the reappearance of long-serving Welsh tenor Gio Compario. Gio, along with creators Chris Wilkins and ...

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Fold7 and Gocompare go ‘house whispering’ in, er, Wales

Agency Fold7 takes us on another peregrination around Wales in its new ad for price comparison site Gocompare.com, a company based in, surprise, Newport, Wales. This one features Glyn the ‘house whisperer.’ Actually it’s turning into a quite a good ...

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Fold7 takes on £40m Gocompare creative challenge

Price comparison websites are a genius business – big, profitable, hardly rocket science – but your shop window, assuming the site works of course, is advertising. And, more often that not, big budget telly advertising like wot it used to ...

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New management brooms bring ad reviews at Easyjet, DFS and moneysupermarket

UK budget airline Easyjet is reviewing its creative account at Publicis following a change of top management while furniture megastore DFS is doing the same to its whopper £92m media account, the eighth-biggest in the UK according to Campaign. And, ...

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Glasses Direct leads UK online traders’ rush to advertise on TV

It’s been a bumper year for TV advertising in the UK with revenue up between 15 and 20 per cent over 2009. Interestingly online companies are taking more of the top spots according to Nielsen, accounting for ten of the ...

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Autoglass threatens to unload more terrible advertising on the UK

Worrying news out today that Autoglass, the company with those intensely irritating radio ads, is to double its marketing budget to £30 million with the aim of, in the words of its marketing director, “reaching superbrand status”. Anyone who listens ...

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