Droga5’s debut for GoCompare featured long-serving frontman Gio Compario, telling a tale (not singing one) about an errant tree. It looked like a transition from Gio to something else but, no, he’s back – this time falling foul of a ...
Read More »GoCompare’s change of ad tack sparks complaints rush
Are Chris Wilkins and Sian Vickers still available? CoCompare.com abandoned its long-serving in-house creative team – the inventors with director Graham Rose of the noisy Gio Compario – as a shiny new CMO moved the business to shiny agency Droga5, ...
Read More »GoCompare’s Gio cuts the opera in hard sell Droga5 debut
GoCompare.com may have a new agency, Droga5, but Welsh tenor Gio Compario lives on, although in D5’s debut campaign he’s acting not singing. Impersonating a real-life GoCompare insurance customer (female) who’s life – and car -are turned upside down by ...
Read More »GoCompare to turn down the volume at Droga5
Droga5 London has pipped Anomaly and TBWA to the big GoCompare price comparison website business. GoCompare creative was previously handled by in-house team Chris Wilkins and Sian Vickers. Fold7 worked on GoCompare for a couple of years ending in 2015. ...
Read More »GoCompare CMO Harris plans new foray into agency land
I see that price comparison site goCompare is reviewing its creative account, handled by writer/art director team Chris Wilkins and Sian Vickers. This follows the appointment of new CMO Zoe Harris from Trinity Mirror, the UK’s last-still-standing national and local ...
Read More »GoCompare media review should be an opportunity for a UK media independent
UK price comparison site GoCompare.com is reviewing its £40m media account, a move which may give a home-grown media independent the rare chance to win a big one. GoCompare is currently handled by Carat, moving there from MEC in 2011. ...
Read More »Gocompare’s Gio Compario makes ‘triumphant’ return
More on the price comparison ad front: we’ve just had a new ‘epic’ effort from Moneysupermarket and now Gocompare has returned to the fray, with the reappearance of long-serving Welsh tenor Gio Compario. Gio, along with creators Chris Wilkins and ...
Read More »Fold7 and Gocompare go ‘house whispering’ in, er, Wales
Agency Fold7 takes us on another peregrination around Wales in its new ad for price comparison site Gocompare.com, a company based in, surprise, Newport, Wales. This one features Glyn the ‘house whisperer.’ Actually it’s turning into a quite a good ...
Read More »Fold7 takes on £40m Gocompare creative challenge
Price comparison websites are a genius business – big, profitable, hardly rocket science – but your shop window, assuming the site works of course, is advertising. And, more often that not, big budget telly advertising like wot it used to ...
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