Santander is claiming the first use of user-generated content by a big UK bank in its new campaign from WCRS/Engine. Brand ambassadors Jenson Button and Jessica Ennis-Hill make fleeting appearances although Rory has been left on the golf course to ...
Read More »Engine’s Partners hires OgilvyOne’s Goldring as new ECD
Partners Andrews Aldridge, Engine’s customer engagement agency, has hired Ogilvy One creative director Aaron Goldring (below) as its new ECD. Before joining OgilvyOne Goldring was digital creative director at DDB Group New Zealand. At Partners he will work with founder ...
Read More »Engine rolls out new customer engagement platform
Global marketing services network Engine has launched a new customer engagement and media delivery platform to help brands create more personalised customer experiences. Called Rapport, the new platform uses first and third party data to maximise digital performance and improve ...
Read More »Engine enlists the Switch Guarantee Guy to persuade us to move those pesky bank accounts
The Government thinks more of us should switch bank accounts more regularly to stimulate competition in the sector but, so far, we mostly moan but stay where we are. Not for profit outfit Bacs is charged with this via the ...
Read More »Santander and Engine enlist drone power for new corporate banking campaign
Santander is claiming it offers a “Fresh Perspective on corporate banking” in a new campaign from Engine. Using a fresh photographic perspective on a whopping great transporter ship in Middlesbrough shipyard, shot by Andy Green using what are described as ...
Read More »Peter Scott’s new venture Be Heard is up and running with MMT Digital buy
Entrepreneurs don’t come much more serial than former Engine boss Peter Scott and now his current venture, AIM-listed Be Heard, is about to make its second acquisition: website and apps design agency MMT Digital. Scott is paying £5m up front ...
Read More »Engine’s Partners Andrews Aldridge adds B&Q customer work to WCRS creative account
The holy grail for any agency is what we used to call ‘full service.’ From their point of view media, alas, has moved out (although that doesn’t stop some of them trying to bring the planning and other clever bits ...
Read More »Engine’s Partners Andrews Aldridge tackles US market with New York launch
Engine’s customer engagement agency Partners Andrews Aldridge is opening its first overseas office in New York and has hired George Pace as CEO. Pace was most recently the SVP and client partnership director of St. Louis-based CRM specialist Ansira and ...
Read More »Engine’s Partners Andrews hires Szabo from RPD for new digital product business
Engine Group digital agency Partners Andrews Aldridge has appointed Szilvia Szabo (left), the chief strategy officer of RPD International, as its first Product Manager. Szabo joins the agency to help lead its new Product Business Unit, charged with building, testing ...
Read More »