Tag Archives: engine

Santander tries a dose of user-generated ‘prosperity’

Santander is claiming the first use of user-generated content by a big UK bank in its new campaign from WCRS/Engine. Brand ambassadors Jenson Button and Jessica Ennis-Hill make fleeting appearances although Rory has been left on the golf course to ...

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Engine’s Partners hires OgilvyOne’s Goldring as new ECD

Partners Andrews Aldridge, Engine’s customer engagement agency, has hired Ogilvy One creative director Aaron Goldring (below) as its new ECD. Before joining OgilvyOne Goldring was digital creative director at DDB Group New Zealand. At Partners he will work with founder ...

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Engine rolls out new customer engagement platform

Global marketing services network Engine has launched a new customer engagement and media delivery platform to help brands create more personalised customer experiences. Called Rapport, the new platform uses first and third party data to maximise digital performance and improve ...

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Santander and Engine enlist drone power for new corporate banking campaign

Santander is claiming it offers a “Fresh Perspective on corporate banking” in a new campaign from Engine. Using a fresh photographic perspective on a whopping great transporter ship in Middlesbrough shipyard, shot by Andy Green using what are described as ...

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Peter Scott’s new venture Be Heard is up and running with MMT Digital buy

Entrepreneurs don’t come much more serial than former Engine boss Peter Scott and now his current venture, AIM-listed Be Heard, is about to make its second acquisition: website and apps design agency MMT Digital. Scott is paying £5m up front ...

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Engine’s Partners Andrews Aldridge tackles US market with New York launch

Engine’s customer engagement agency Partners Andrews Aldridge is opening its first overseas office in New York and has hired George Pace as CEO. Pace was most recently the SVP and client partnership director of St. Louis-based CRM specialist Ansira and ...

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Engine’s Partners Andrews hires Szabo from RPD for new digital product business

Engine Group digital agency Partners Andrews Aldridge has appointed Szilvia Szabo (left), the chief strategy officer of RPD International, as its first Product Manager. Szabo joins the agency to help lead its new Product Business Unit, charged with building, testing ...

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