Tag Archives: engine

What’s in an agency name? Next 15 has rebranded Engine Creative as House 337 following the merger with its ODD fashion agency. Back in the day Engine was Wight Collins Rutherford Scott which, bizarrely, once owned Carat. Better let them ...

Engine Creative, still waiting to see what it’s going to be called under Next 15 ownership, retained the Green Flag roadside assistance business recently although Churchill departed to join Direct Line at Saatchi & Saatchi. Now it’s back with a ...

Next 15 fashion agency ODD is the new home for Engine Creative (formerly WCRS, which has had a multitude of homes) and here’s ODD’s new effort for online retailer Simply Be, trying to reposition itself from a plus size brand ...

It’s always good to see a brand and ad campaign with staying power And Greene King’s Old Speckled Hen certainly qualifies, having been around since at least 1994. OSH has done well to fend off the wave of new, often ...

Must be the Great Resignation. Engine Creative (formerly WCRS) stalwart Billy Faithfull (below) is to leave the agency after 15 years. Engine being sold to Next 15’s ODD. CCO Faithfull says: “Since mid 2021, I have been discussing with the ...

Next 15 Communications Group, which describes itself as a “tech and data-driven growth consultancy,” has confirmed that it is in discussions about acquiring Engine UK from its owner US-based Lake Capital. Engine has been in the shop window for about ...

Is it the Great Resignation? Quite a few adland leaders seem to be falling out of love with the old trade. Latest one to depart to focus on “personal projects” is Ete Davies (below), CEO of Engine Creative who’s stepping ...

Engine owner Lake Capital is reportedly trying to sell the mini-marcoms business, including Engine Creative, formerly WCRS, for £100m through Lazards – a quarter of its original mooted sale price a few years ago. Lake Capital, a big Silicon Valley ...

This has had a lot of publicity already (deservedly) but it’s impossible to ignore. EA Sports FIFA 21 and Engine Creative have brought Kiyan Prince – a football prodigy who was killed aged 15 – back as a virtual professional ...