Engine pensions off Churchill for Churchie in insurance rebrand

Churchill Insurance and Engine (WCRS as was) have sent sent their nodding dog – and Vic Reeves too presumably – to the rest home for brand icons and replaced him with Churchie, to show that with Churchill you can just chill (geddit).

Doesn’t, um, go into detail about the insurance but maybe it’s not worth it when people shop around on the internet. Churchie just wants to be liked.

Clever film from Nikolai Fugslig at MJZ and Untold Studios.

MAA creative scale: 6.5.

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