China
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Publicis wins L’Oreal China media business, takes Out of Home out of Dentsu’s Posterscope
L’Oreal has appointed Publicis Groupe to its media business in China after what Publicis claims was the biggest pitch there…
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China agency Tomorrow sets out to “redefine sexiness” for Victoria’s Secret
Victoria’s Secret has had its critics of late (even more maybe) but award-winning Shanghai agency Tomorrow set itself the task…
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Nike ‘goes further’ again – this time to and from Shanghai
China didn’t win any Gold Lions at Cannes (as far as I can see) but it will. Here’s another ambitious…
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Apple embarks on a long walk back to China sales
China may indeed be taking over the world in its own idiosyncratic way: It’s certainly doing its bit to change…
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Pepsico’s new effort to please China makes you uneasy
Is this advertising or a big American company cozying up to the US’s big trade rival – or something in…
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Nike courts China controversy with Dribble&
Apparently a Chinese journalist told basketball great LeBron James to “shut up and dribble” in a recent encounter, which has…
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Y&R wins Puma creative challenge in China
Life goes on at WPP even as it mulls the successor to Sir Martin Sorrell and key to its fortunes…
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Nike fast forwards to 2033 – with China for the World Cup
Nike and Adidas are duelling to ‘own’ soccer (Adidas is an official World Cup sponsor, not that it bothers Nike)…
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Chinese show that ambitious creativity still has a home
Is there a creativity crisis in adland? Good work still fights its way through but it seems to be getting…
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