Tag Archives: China

L’Oreal has appointed Publicis Groupe to its media business in China after what Publicis claims was the biggest pitch there in 2020. Inevitably Publicis has produced a new agency model for the business, OneL’Oreal (yes really, maybe it plays better ...

Victoria’s Secret has had its critics of late (even more maybe) but award-winning Shanghai agency Tomorrow set itself the task of “redefining sexiness” in a new campaign featuring high profile actors Zhou Dongyu, Yang Mi and He Sui. Directed by ...

China didn’t win any Gold Lions at Cannes (as far as I can see) but it will. Here’s another ambitious Nike epic, this time from Shanghai courtesy of Wieden+Kennedy and directeur du moment Ian Pons Jewell. We’ve seen it all ...

China may indeed be taking over the world in its own idiosyncratic way: It’s certainly doing its bit to change advertising as Chinese ads are about 30 times longer than anyone else’s. The mighty Apple hasn’t been selling as many ...

Is this advertising or a big American company cozying up to the US’s big trade rival – or something in between? China has landed a probe on the far side of the moon, which is a PR plus for its ...

Apparently a Chinese journalist told basketball great LeBron James to “shut up and dribble” in a recent encounter, which has sparked a new campaign from Nike and agency Wieden+Kennedy Shanghai – Dribble& – and even a new range of clothing. ...

Life goes on at WPP even as it mulls the successor to Sir Martin Sorrell and key to its fortunes are its big agency networks, the foundation of the business. New markets are also crucial and WPP’s operations in China ...

Nike and Adidas are duelling to ‘own’ soccer (Adidas is an official World Cup sponsor, not that it bothers Nike) and now Nike is taking us to the 2033 draw for the 2034 World Cup with China as the team ...

Is there a creativity crisis in adland? Good work still fights its way through but it seems to be getting harder. Two necessities for such work are money and the willingness to take a risk: to risk blowing your money ...