Tag Archives: China

Independent digital creative agency AnalogFolk is opening a Shanghai office, the sixth in its network. The new outpost will be led by MD and partner Wayne Fan and creative director and partner Tommy Liou. Leading wine brand Jacob’s Creek, which ...

It’s good to see that an ad can still cause an international stir and this modest effort from Audi in China certainly has. A Chinese mother-in-law inspects a bride at a wedding in the cause of promoting Audi used cars ...

Much excitement in China and virally over a bare-bottomed Chinese female shopper in IKEA, the Beijing branch it seems. IKEA has rushed out a statement saying it wasn’t them trying to drum up some publicity, emphasising its commitment to a ...

Volkswagen is thought to be on the brink of leaving long-serving worldwide agency DDB in China, its second biggest market after Europe. Omnicom-owned DDB has had a pretty iron grip on the VW account for 60 years although it’s been ...

Internet service company Tencent (left) has become the most valuable Chinese brand for the first time, according to WPP research company Millward Brown’s latest Brandz survey of the country. Newly-listed online retailer Alibaba entering the rankings at No.2. Both brands ...

It’s quite hard to get a useful perspective on what’s happening in China’s version of adland – from here anyway – but the excellent Thoughtful China comes to our rescue, not for the first time. Here’s it’s rounded up a ...

This branded content business is getting a bit out of hand. Leo Burnett in China is running a campaign, #ibelieveinloveagain, for P&G’s Rejoice shampoo (not that you’d know it from the film although the woman does have nice hair). Highlighting ...

Who’d be an economist? The UK’s IPA agency body has releases its latest Bellwether survey of marketing budgets this morning (for Q3 2014), showing they have been revised up in the UK for the eighth successive quarter, reaching the third ...

Most search analysts know of Baidu as “the Google of China” and associate the same importance with Baidu that Google has in the US. This equivocation is understandable since it is easier to relate the unfamiliar to the familiar, but ...