Tag Archives: China

Tencent leads the way as private sector Chinese companies spearhead brand value growth

Internet service company Tencent (left) has become the most valuable Chinese brand for the first time, according to WPP research company Millward Brown’s latest Brandz survey of the country. Newly-listed online retailer Alibaba entering the rankings at No.2. Both brands ...

Read More »

China’s top creatives pick their best ads of 2014

It’s quite hard to get a useful perspective on what’s happening in China’s version of adland – from here anyway – but the excellent Thoughtful China comes to our rescue, not for the first time. Here’s it’s rounded up a ...

Read More »

Leo Burnett tries divorce counselling for P&G’s Rejoice

This branded content business is getting a bit out of hand. Leo Burnett in China is running a campaign, #ibelieveinloveagain, for P&G’s Rejoice shampoo (not that you’d know it from the film although the woman does have nice hair). Highlighting ...

Read More »

IPA’s Bellwether survey paints rosy picture for UK adland – but there’s a cold wind blowing from China

Who’d be an economist? The UK’s IPA agency body has releases its latest Bellwether survey of marketing budgets this morning (for Q3 2014), showing they have been revised up in the UK for the eighth successive quarter, reaching the third ...

Read More »

Fred & Farid redefines ‘selfies’ for Avene in China

French cosmetics firm Avene sells a lot of stuff in China (and, you may have noticed, as you try to wend your way along the plusher streets in Western Europe, the Chinese are into ‘selfies’ in a big way). So ...

Read More »

China merger delay grates on Omnicom/Publicis nerves

When Omnicom and Publicis Groupe announced their intention to merge in the summer it was thought that the combined group’s share of media buying (in some parts of the Americas it will reach over 40 per cent) would be the ...

Read More »