Tag Archives: China

China merger delay grates on Omnicom/Publicis nerves

When Omnicom and Publicis Groupe announced their intention to merge in the summer it was thought that the combined group’s share of media buying (in some parts of the Americas it will reach over 40 per cent) would be the ...

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China grapples with security pants marketing

We can expect to see more Chinese influence in the hitherto Western-dominated business of advertising and marketing so this (apparently banned) TV campaign for Headmuns Security Pants may be of interest. The premise is that it’s tough being a girl ...

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Manchester’s Love takes Johnnie Walker Black to China

It’s not bad for a Manchester agency to win Diageo business so Love (based in that soggy north west of the UK) will be patting themselves on the back to be awarded the not insignificant task of advertising Johnnie Walker ...

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Apple’s ‘blingy’ new TBWA ad isn’t as bad as they say

Advertising is always said to have played a pivotal role in the Apple phenomenon, ever since Ridley Scott’s iconic 1984 commercial launched the Macintosh. Founder Steve Jobs allegedly used to oversee all the ads along with TBWA Media Arts Lab’s ...

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Madrid agency China launches Satanism campaign

It takes all sorts in these challenging times and now we’re being invited to’Discover Satanism.’ Actually this is a wheeze from Madrid agency China and its collaborators Fish and Cyan Cloud to promote the 46th Sitges Film Festival which is ...

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Levi’s Revels in new W+K campaign for China

It’s hard to remember sometimes that Levi’s started out as work trousers and that’s certainly not how they’re sold in China which, as far as Western companies are concerned anyway, is the rightful destination for all things luxury. Tough if ...

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