Tag Archives: China

The ever-inventive Fred & Farid agency (Shanghai branch) is up to some more tricks, this time promoting clothes line Diesel Erotica in China by dressing it up as an Italian porn video. Such entertainments are frowned upon in China (officially ...

French cosmetics firm Avene sells a lot of stuff in China (and, you may have noticed, as you try to wend your way along the plusher streets in Western Europe, the Chinese are into ‘selfies’ in a big way). So ...

When Omnicom and Publicis Groupe announced their intention to merge in the summer it was thought that the combined group’s share of media buying (in some parts of the Americas it will reach over 40 per cent) would be the ...

2014 is shaping up into an intriguing year for mergers and acquisitions in the marcoms sector. And I suppose it would have to be in order to top the biggest story of last year. It’s ironic that in an industry ...

We can expect to see more Chinese influence in the hitherto Western-dominated business of advertising and marketing so this (apparently banned) TV campaign for Headmuns Security Pants may be of interest. The premise is that it’s tough being a girl ...

There’s a new kid on the block in the global marcoms stakes and it’s China’s BlueFocus, capitalised in China at $3.7bn. Now the PR and digital company has bought a majority stake (82.8 per cent) in the UK’s We Are ...

It’s not bad for a Manchester agency to win Diageo business so Love (based in that soggy north west of the UK) will be patting themselves on the back to be awarded the not insignificant task of advertising Johnnie Walker ...

It’s not been a good couple of weeks for Havas CEO David Jones with Havas in the UK losing the big Santander banking account to WCRS and now the rather larger global Volvo account shipping out from Havas network Arnold ...

Advertising is always said to have played a pivotal role in the Apple phenomenon, ever since Ridley Scott’s iconic 1984 commercial launched the Macintosh. Founder Steve Jobs allegedly used to oversee all the ads along with TBWA Media Arts Lab’s ...