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China grapples with security pants marketing

We can expect to see more Chinese influence in the hitherto Western-dominated business of advertising and marketing so this (apparently banned) TV campaign for Headmuns Security Pants may be of interest.

The premise is that it’s tough being a girl in China (maybe everywhere), what with men and things around, so drastic measures are called for.

Well they might work…

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One comment

  1. This ad is from Thailand, not China.
    Thailand, especially Bangkok, is known for their Kathoey culture. Won’t be surprise to see this product become a success there.

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