Fred & Farid redefines ‘selfies’ for Avene in China

French cosmetics firm Avene sells a lot of stuff in China (and, you may have noticed, as you try to wend your way along the plusher streets in Western Europe, the Chinese are into ‘selfies’ in a big way).

So the always-enterprising Fred & Farid (Shanghai branch) has produced this interesting spin-cum-analysis on the aforementioned gadget-induced mania – for Avene in China.

All very good. Agencies hopping on trends like these don’t always get it right.

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