The ever-inventive Fred & Farid agency (Shanghai branch) is up to some more tricks, this time promoting clothes line Diesel Erotica in China by dressing it up as an Italian porn video.
Such entertainments are frowned upon in China (officially at least) but, according to F&F, popular all the same with the equally inventive Chinese accessing them through file sharing and the like.
And here’s how they did it.
Quite how this campaign went down with the Chinese authorities we know not. But if F&F is run out of town we’ll let you know.
