Tag Archives: China

W+K London launches Gumulon game for Stride

Chewing gum is filthy stuff but Wieden+Kennedy London is trying its hardest to put a smile on the face of the unmentionable (especially if you tread in it) with a Gumulon app-based game for Mondelez International’s Stride. Mondelez has just ...

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Spring Airlines tries French Maids for cabin appeal

Next time you’re in China you may wish to travel around that rather large country on budget carrier Spring Airlines. Saving money is always good of course and Spring has further plans to divert you: dressing male crew (including pilots) ...

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Will W+K’s La Vita E Bella woo the Chinese for Fiat?

Missed this one first time round; it’s a campaign for Fiat (aka Chrysler) from Wieden+Kennedy Portland explaining the quirky, if somewhat unreliable, Italian motor manufacturer’s appeal to and synergy with the Chinese. W+K Portland certainly can’t be accused of ducking ...

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