It takes all sorts in these challenging times and now we’re being invited to’Discover Satanism.’ Actually this is a wheeze from Madrid agency China and its collaborators Fish and Cyan Cloud to promote the 46th Sitges Film Festival which is ...
Read More »Levi’s Revels in new W+K campaign for China
It’s hard to remember sometimes that Levi’s started out as work trousers and that’s certainly not how they’re sold in China which, as far as Western companies are concerned anyway, is the rightful destination for all things luxury. Tough if ...
Read More »Engine Group gets bigger but substantial post-tax profits still prove elusive
Peter Scott’s Engine Group, whose companies include WCRS, Partners Andrews Aldridge and sports marketing business Synergy, made a small post-tax profit £422,000 in 2012 compared with a loss of £5.2 million in the previous year. The results were affected by ...
Read More »Havas and Dentsu weigh international tie-up
Post PubliCom merger ripples are still being felt all over the place and my spies in the Far East are busy speculating – over the clink of their properly made gin and tonics in the Raffles Hotel – that a ...
Read More »Dove takes ‘real beauty’ to China in controversial unborn girls campaign from Ogilvy Shanghai
A few years ago WPP-owned Ogilvy sprung a big surprise by hiring M&C Saatchi creative director Graham Fink, a veteran of the London agency scene (although he manages not to look like one), and transplanting him to China. Have they ...
Read More »W+K London launches Gumulon game for Stride
Chewing gum is filthy stuff but Wieden+Kennedy London is trying its hardest to put a smile on the face of the unmentionable (especially if you tread in it) with a Gumulon app-based game for Mondelez International’s Stride. Mondelez has just ...
Read More »Worrying times for the marcoms giants as growth judders to a halt in Brazil and China
For years now it’s seemed like a one way bet: expand in the BRICS (the emerging markets of China, Brazil, India and Russia); go further afield to the likes of Indonesia and Vietnam and even, gulp, invest in the Middle ...
Read More »Spring Airlines tries French Maids for cabin appeal
Next time you’re in China you may wish to travel around that rather large country on budget carrier Spring Airlines. Saving money is always good of course and Spring has further plans to divert you: dressing male crew (including pilots) ...
Read More »The Chinese arrive in UK marcoms land as Blue Focus buys a fifth of quoted PR outfit Huntsworth
First up Huntsworth boss Lord Chadlington (Peter Gummer as was) says he wanted to buy leading Chinese PR firm Blue Focus. But now BF, led by Oscar Zhao (left), has, in effect, turned the tables by buying 19.8 per cent ...
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