Tag Archives: China

Missed this one first time round; it’s a campaign for Fiat (aka Chrysler) from Wieden+Kennedy Portland explaining the quirky, if somewhat unreliable, Italian motor manufacturer’s appeal to and synergy with the Chinese. W+K Portland certainly can’t be accused of ducking ...

Chinese marketers are increasingly focussed on ePR, aiming to reach China’s 500m net users. But the market is becoming increasingly competitive with clients using more than one agency with digital agencies making a strong pitch for ePR work. Comments by ...

Scam ads look like being the flavour of the year following JWT India’s Ford Figo fiasco. Now Leo Burnett has withdrawn two winning radio ads for Tata from the same Goafest ad awards and similar cases seem to be emerging ...

Nescafe is celebrating its 75th birthday (it was invented by a Swiss pharmacist and contained wheat flour) and is still surprisingly popular, even in the age of baristas everywhere with sales of over $10bn. Apparently it’s going great guns in ...

Alastair Duncan (left), one of the founders pf Spark44, the bespoke Jaguar agency that won the US business from Havas, is setting up a London office for Connect, a Midlands-based agency that also specialises in car accounts. Connect handles Bentley ...

They do it differently in China, especially in the luxury car business. Chinese buyers like sitting in the back – so Porsche invented the 4-seat Panamera coupe. Hin-Yan Wong, head of research & strategy at automotive specialists Connect Advertising, which ...

Peter Scott’s UK marcoms contender Engine Group has been quiet of late as it struggles to find the right agency acquisition in the US but it’s also setting its eyes on Asia, where marcoms companies are making an increasing amount ...

Will Dentsu’s £3.2bn takeover of Aegis ever actually happen? Dentsu has been telling us for months that it’s only a matter of time – time needed to win regulatory approval in China, where Dentsu is desperate to expand and sees ...

2012 was the most active new business year in the last decade as measured by global marketing consultancy R3 and Campaign’s New Business Performance League, a monthly tracker of wins and losses across Asia Pacific. “In total, more than $655m ...