Tag Archives: China

Nescafe celebrates 75th birthday around the world

Nescafe is celebrating its 75th birthday (it was invented by a Swiss pharmacist and contained wheat flour) and is still surprisingly popular, even in the age of baristas everywhere with sales of over $10bn. Apparently it’s going great guns in ...

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Jaguar agency Spark44 founder Alastair Duncan sets up London base for Connect

Alastair Duncan (left), one of the founders pf Spark44, the bespoke Jaguar agency that won the US business from Havas, is setting up a London office for Connect, a Midlands-based agency that also specialises in car accounts. Connect handles Bentley ...

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How the Brits can break into the Chinese market

They do it differently in China, especially in the luxury car business. Chinese buyers like sitting in the back – so Porsche invented the 4-seat Panamera coupe. Hin-Yan Wong, head of research & strategy at automotive specialists Connect Advertising, which ...

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Engine Group’s David Liu: how to build a new agency group in China

Peter Scott’s UK marcoms contender Engine Group has been quiet of late as it struggles to find the right agency acquisition in the US but it’s also setting its eyes on Asia, where marcoms companies are making an increasing amount ...

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Chinese regulators threaten Aegis/Dentsu deal

Will Dentsu’s £3.2bn takeover of Aegis ever actually happen? Dentsu has been telling us for months that it’s only a matter of time – time needed to win regulatory approval in China, where Dentsu is desperate to expand and sees ...

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WPP and Millward Brown unveil third BrandZ survey of most valuable Chinese brands

And here’s what the survey from WPP’s research company Millward Brown says: This year’s ranking shows that brands are becoming more important to the Chinese consumer. Despite a challenging economic environment, strong brands outperformed their competitors and the broader stock ...

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Dentsu boss Tim Andree sets out new China strategy

China and Japan aren’t always the best of pals (that’s enough serious political analysis for now) and Japanese marcoms giant Dentsu has therefore found it difficult to expand in its neighbour’s huge market. The traditional Dentsu model, providing absolutely everything ...

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