Nescafe celebrates 75th birthday around the world

Nescafe is celebrating its 75th birthday (it was invented by a Swiss pharmacist and contained wheat flour) and is still surprisingly popular, even in the age of baristas everywhere with sales of over $10bn.

Apparently it’s going great guns in China and Japan; not countries with a coffee culture but a growing predilection for convenience products.

So here’s a chirpy little ad celebrating the birthday from China (or is it Japan)?

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