Engine Group’s David Liu: how to build a new agency group in China

Peter Scott’s UK marcoms contender Engine Group has been quiet of late as it struggles to find the right agency acquisition in the US but it’s also setting its eyes on Asia, where marcoms companies are making an increasing amount of their money.

Scott has chosen Asian industry veteran David Liu to spearhead Engine’s growth in the region. Liu previously worked for Aegis there (Aegis was once owned by Scott’s old agency WCRS) and here he tells Thoughtful China’s Kitty Bu what he’s up to.