Jaguar agency Spark44 founder Alastair Duncan sets up London base for Connect

Alastair Duncan (left), one of the founders pf Spark44, the bespoke Jaguar agency that won the US business from Havas, is setting up a London office for Connect, a Midlands-based agency that also specialises in car accounts. Connect handles Bentley and Bugatti.

Duncan says: “Connect is growing at a rapid rate and has a strong heartland of combining creativity with technology to deliver exceptional results. My personal experience is in delivering projects that do just that, so I’m looking forward to helping the agency take the next step and move to the bigger international stage.”

Prior to Spark44 Duncan worked at Ammirati Puris Lintas digital, Zentropy Partners and until 2009 was CEO of McCann below-the-line network MRM Worldwide.

Connect, which handled Bentley’s digital launch Campaign in China, has also promoted Georgia Marshall-Brown to head of account management, Hin-Yan Wong to head of research and insight, and Sukhi Kaur to head of production. The new London office will be based in Clerkenwell.