Scam ads look like being the flavour of the year following JWT India’s Ford Figo fiasco. Now Leo Burnett has withdrawn two winning radio ads for Tata from the same Goafest ad awards and similar cases seem to be emerging from under every upturned stone.
Sources in China tell us that Ogilvy’s 2012 Cannes Grand Prix outdoor winner for Coca-Cola, an undeniably striking piece of work (left), only actually ran on two poster sites facing the agency’s offices, prior to winning anyway.
This may fit the Cannes rules (or may not) but it’s hardly a campaign is it? Coke has won Cannes’ Advertiser of the Year gong for 2013, a decision based largely on the supposed impact of ads like this one. Impact on whom?
And the root cause of all this chicanery? The Holding Company of the Year gong, that’s what.
C’mon Cannes, be brave and get rid of it.