It’s good to see that an ad can still cause an international stir and this modest effort from Audi in China certainly has. A Chinese mother-in-law inspects a bride at a wedding in the cause of promoting Audi used cars – which, of course, you’re allowed to inspect.
From Ogilvy Beijing it seems.
Audi (as above) says it was produced by a joint venture partner but such is marketing in China.
I thought all Chinese mothers-in-law behaved like that. Whoops, that’s all sorts of stereotyping.