ID Comms

Audi comes a cropper with Chinese mother-in-law

It’s good to see that an ad can still cause an international stir and this modest effort from Audi in China certainly has. A Chinese mother-in-law inspects a bride at a wedding in the cause of promoting Audi used cars – which, of course, you’re allowed to inspect.

From Ogilvy Beijing it seems.

Audi (as above) says it was produced by a joint venture partner but such is marketing in China.

I thought all Chinese mothers-in-law behaved like that. Whoops, that’s all sorts of stereotyping.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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