China didn’t win any Gold Lions at Cannes (as far as I can see) but it will.
Here’s another ambitious Nike epic, this time from Shanghai courtesy of Wieden+Kennedy and directeur du moment Ian Pons Jewell.
We’ve seen it all before, most notably with Colin Kaepernick, but if ever a campaign had legs it’s this.
Would the Chinese regard a Lion for the invaders from Portland as a win? Probably, an all-Chinese agency will no doubt have its day soon.
MAA creative scale: 8.