Nike ‘goes further’ again – this time to and from Shanghai

China didn’t win any Gold Lions at Cannes (as far as I can see) but it will.

Here’s another ambitious Nike epic, this time from Shanghai courtesy of Wieden+Kennedy and directeur du moment Ian Pons Jewell.

We’ve seen it all before, most notably with Colin Kaepernick, but if ever a campaign had legs it’s this.

Would the Chinese regard a Lion for the invaders from Portland as a win? Probably, an all-Chinese agency will no doubt have its day soon.

MAA creative scale: 8.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.