Tag Archives: CHI

Hive and CHI push smart homes as the new normal

Here’s the latest instalment in CHI’s campaign for Centrica’s “smart home” device Hive, showing how a mother can check on the whereabouts of her daughter by using the Hive Camera app. Allowing both parties to get on with living it ...

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CHI produces an eye-opener for RNIB at Glastonbury

Can you see much – or even straight – at Glastonbury? Depends on your degree of alcohol/substance abuse I suppose but agency CHI has teamed with sister experiential agency Muster, MPC Creative and karaoke supplier Sunfly (what’s a karaoke supplier?) ...

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CHI gets a taste for Freedom Brewery

Ever-inventive CHI&Partners has ventured into the brewing business with a stake in craft lager pioneer Freedom Brewery and has produced a new campaign featuring a set of limited edition prints of its D&AD Pencil-winning illustrations by Thomas Dathony, ‘A Taste ...

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IPA president Golding launches machine-friendly ad agenda

New IPA president Sarah Golding, CEO of CHI & Partners (below), has pledged to maximise the potential of automation and machine-learning to enhance the advertising industry, while also protecting it from its dark side. Golding delivered her ‘Magic and the ...

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CHI offers the world of Argos in 80 date-stamped ads

Can Argos give Sainsbury’s the lift to set it apart from its competitors? Sainsbury’s/Argos is certainly trying, helped by any number of ingenious wheezes from its agency CHI. The latest such is 80 “date-stamped” short ads linking various Argos products ...

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WCRS snaps up Direct Line sibling Green Flag from CHI

Green Flag, the breakdown recovery brand of Direct Line Group, has appointed WCRS to its £12m advertising business following a competitive pitch. WCRS has worked worked with DLG on the Churchill business for eleven years. Saatchi & Saatchi handles Direct ...

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The&Partnership launches new brand experience agency – CHI wins RNIB

Johnny Hornby’s The&Partnership is adding yet another string to its bow, this time a “brand experience” agency called Muster. WPP-backed T&P has teamed up with Tom Rutter and Alec Braun (below with Hornby, left), formerly of Engine experiential agency Slice. ...

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The&Partnership raids Publicis for £240m Toyota Europe creative and media

The&Partnership has landed the European agency coup of the year: winning Toyota’s £240m pan-European account including media through its M/SIX media operation. The business moves from Saatchi & Saatchi and Zenith, both owned by Publicis Groupe. The&Partnership, which incorporates London ...

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Best ads of 2016: TalkTalk from CHI and two crackers from Mother win October

It’s amazing that ISP TalkTalk is still with us, given some of its past disasters (mostly self inflicted). CEO Dido Harding is still talking the talk though, succeeding in annoying BT’s Gavin Patterson no end with her (mostly justified) criticisms ...

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