Can you see much – or even straight – at Glastonbury? Depends on your degree of alcohol/substance abuse I suppose but agency CHI has teamed with sister experiential agency Muster, MPC Creative and karaoke supplier Sunfly (what’s a karaoke supplier?) to create eye tests for festival goers courtesy of new client Royal National Institute of Blind People (RNIB).
The RNIB Karaoke Eye Test tent, situated next to the flagship Pyramid Stage, tests the vision of Glastonbury-goers as the lyrics on-screen decrease in size line by line as in a traditional eye test (left).
RNIB CEO Sally Harvey says: “The RNIB Karaoke Eye Test is a brilliantly fun, interactive idea to turn heads and draw crowds at Glastonbury, all while tapping into the sights, sounds and general ethos of the festival.
“It’s a fantastic and memorable way of getting a whole new audience of Glastonbury-goers on board with our mission of improving the eye health of the nation, and reminding them of the importance of having regular eye tests.”
Glastonbury Festival founder Michael Eavis says: “As I’ve got older, I’ve become more and more aware of the importance of looking after my eyes, and I don’t want to miss a trick! In light of this, I’m delighted that we’re working with RNIB this year, and hope that lots of festival-goers will stop by the charity’s stall near the Pyramid Stage to find out more about how they can protect their sight.”
MAA creative scale: you have to be there (at least it’s hot for once).