WCRS snaps up Direct Line sibling Green Flag from CHI

Green Flag, the breakdown recovery brand of Direct Line Group, has appointed WCRS to its £12m advertising business following a competitive pitch. WCRS has worked worked with DLG on the Churchill business for eleven years. Saatchi & Saatchi handles Direct Line. Green Flag moves from CHI which won it in 2010.

Direct Line Group head of brand planning Piers Newson-Smith says: “We’ve had great success with Green Flag over the past few years and would like to thank our current creative agency, CHI for their fantastic work in getting the brand to where it is now. The world is changing rapidly and we need to make sure that we are best positioned to face new challenges. WCRS has come up with a powerful creative platform that will turbo charge Green Flag into the future.”

WCRS managing partner Emma Marsland says: “We are delighted to be working with DLG on the Green Flag business in addition to Churchill. It’s a total joy to work with such smart, ambitious clients and we are looking forward to producing some awesome work together.”

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